Introducing NAMM Show+

NAMM Show Plus

For the first time, select content and experiences from The 2022 NAMM Show will be shared through a new, unified and interactive platform, NAMM Show+.

NAMM Show+ will be available world-wide, will be accessible 24/7 on mobile or desktop, and will connect brands and attendees in ways never experienced at The NAMM Show before.

The new digital extension will welcome exhibitors, attendees, and participants from around the world, extending a brand’s reach on and off the show floor. In-person attendees will have opportunities to be more productive on The NAMM Show campus, while attendees unable to physically attend The NAMM Show will be able to experience aspects of the show virtually.

The platform will be powered by Swapcard, the award-winning AI matchmaking platform behind NAMM’s Believe in Music. The digital experience will offer exhibiting brands a variety of opportunities to enhance their digital presence and connect with more customers, media and influencers.

Each exhibiting brand at The NAMM Show will receive a complimentary Basic NS+ brand page. To further enhance and capitalize on the NS+ experience, brands have a variety of virtual offerings, upgrades, and sponsorships to choose from, including brand page upgrades, priority exhibitor listings, session and event sponsorships, sponsored notifications, sponsored group chats and more.

Learn more about NAMM Show+ brand opportunities.

Attendees of The NAMM Show will be able to access NAMM Show+ starting May 9. Welcome information will be sent to all registrants directly.

To register to attend the show in-person and access NAMM Show+, visit