Generating Revenue Through Content Marketing

ACC, Level 2, 202B
In-Person Only

Today's music business landscape has changed dramatically compared to just a few years ago. Making a living through the sale of recorded music to fans has become virtually unattainable for many recording artists, and live performance income has been greatly destabilized by the unpredictable health climate of the moment. Although content marketing has been around since the early days of recorded music in one form or another, it has never been more pivotal than today for anyone seeking a sustainable career making music. This masterclass is a deep dive into modern methods and strategies for forging a path to a successful career in today’s music industry — not only by bolstering income from traditional sources but also by expanding the possibilities for complimentary and sustainable revenue streams.