How to Create Memorable Customer Experiences: Lessons From the Events World
How can you capture the imagination of a child, the attention of a teenager or the desire of a retiree — and make them customers for life? It all happens in a moment. Not just any moment, but moments designed to create connection and awaken dreams and desires. In this special session, Phil Mershon, a veteran event experience designer, will show you how to create these magical moments in your own music business. He’ll share the most common pitfalls in experience design, along with powerful examples, new ideas and inspiring best practices from both outside and inside the industry. Mershon is the author of the book “Unforgettable: The Art and Science of Creating Memorable Experiences” and also serves as the director of experience for Social Media Examiner. Don’t miss this must-see presentation, and get ready to start thinking differently about customer experience in your own business.