How to Create an Online Journey That Turns Followers Into Buyers

Social media followings mean nothing if prospects aren’t following through on your desired action (i.e., making a purchase). In this session, marketing strategist Kenya Moses will share a simple process to not only raise awareness of your music business but also engage and entice people to buy. She’ll explore how to revamp your social media to drive more engagement, create an integrative (social media, website and email) process to encourage sales, and maintain and nurture relationships with your audience beyond the sale. Moses, who’s also a professional vocalist and web designer, is the founder of ConsciousMark, a San Francisco Bay Area marketing firm supporting musical artists and arts-related businesses. A must-attend session for any retailer or brand looking to level up their sales and marketing.