How to Survive the 2020s as an Independent Musician

ACC, Level 1, NAMM Idea Center
In-Person & Livestream

How much is a million streams worth? Is Instagram verification important? Why are there so few female producers? And how the heck do you make a living as a musician in 2023? If you want straightforward answers to questions frequently danced around, join Benn Jordan and discover how to make the most of your career as an indie musician. After 20 years as an award-winning music producer under the moniker The Flashbulb, Jordan founded a successful YouTube channel and nonprofit to educate the public about pro audio, science and art economics. Here, he’ll break down what the future of a musician’s income looks like as the music and tech industries continue to merge together and, more importantly, how to be on the right side of it.