Influencer Marketing Strategies for Music Businesses

ACC, Level 1, NAMM Idea Center
In-Person & Livestream

Why is “influencer” such a dirty word? (“You mean I should give away product and pay someone to post about it?”) In this session, marketing expert Thea Paraskevaides of ARTISTS& will reveal why musician influencers, or content creators, can be one of your best marketing investments. They have highly engaged, highly targeted audiences that can be presented with your brand messages in an instant. And whether you’re looking to expand brand awareness or sell a product, there’s an artist and a strategy that can work for you. Thea will talk through different ways to get started for music retailers and brands alike. She’ll also explain industry standards and demystify such lingo as “heroes” and “affiliates.”