Content Creation Platforms Pioneering New Music Industry Business Models
Filmmakers have always been required to obtain a licensing agreement that ensured appropriate payment and approval by the right holders before it could be synchronized to picture. This long-standing process is now changing for content creation platforms. Today, TikTok and Triller have secured the rights for the largest popular music catalogs to be made available for use in user-generated video content, while emerging as the most influential marketing platforms on the planet. Join A3E and special guest Joe Galante for a discussion about the evolving perspective of the music business on licensing, artist promotion, and influencer marketing through popular content creation platforms.