Live vs. Live Streaming: Has Technology Become Center Stage?
Many music industry veterans remember the year when “file sharing” decimated the business of recorded music by offering an alternative to purchasing music. At the time, it seemed all but impossible to believe that consumer habits could change so drastically, that they would drive the industry into a 15-year recession and restructure. Fast forward to 2020, where a new technology has taken root—this time for live events and concerts during a pandemic. Is live streaming a temporary solution to bridge live music across the chasm of COVID-19, or will it permanently change consumer habits and reshape the future of live performance? Join A3E with special guest artist managers Martha Earls and Nikki Boon to discuss the future of live streaming and its impact on the road ahead for artists, concerts and live music venues.