Ariana Grande, Foo Fighters and Marshmello Performed in the Metaverse: Is Your Band Next? How to Navigate Virtual Venues
In this Pro Production session from The 2022 NAMM Show, a panel of live event experts discussed production considerations and opportunities as the music industry continues to bring more performances into the metaverse and onto gaming platforms, like Arianna Grande’s Fortnite concert. From producing in-game concerts to handling creative and production needs unique to metaverse performances, these presenters have unique insight into the production of these performances. They share their knowledge about navigating digital performance environments—and discuss the considerations unique to them. Musicians, creatives, designers and production teams will all discover how to reach for the next level of performance in the virtual venue landscape.