TEC Tracks - Brand Partnerships
Host Moderator: Michael Zimmerlich Panel: Sean Giovanni, Gabe Kubanda, Emiko Carlin, Patrick Genovese, Jimmy Landry The endorsement relationship between the artist and a sponsoring organization has been changing. Brands are more selective in who they work with, and asking for free product is no longer going to cut it. It's time for artists to think outside of the box to get attention and look at how to create win-win situations, such as Instagram takeovers and cross-collaborative live streaming videos. This panel will address how to successfully pitch to brands and the symbiotic role that these partnerships play in an artist's career.