SN17 Doug Fleener

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What does it take to reach today’s connected customers? How do you create an experience, in-person and online, that exceeds expectations, drives sales and wows consumers? At this session from 2017 Summer NAMM, customer-experience expert Doug Fleener looked at how to make a business stand out in this age of unlimited choices and nonexistent attention spans. Whether you’re a music retailer, manufacturer or distributor, you’ll discover the most common barriers to providing a world-class customer experience and how to avoid them.