Lisa MacDonald

Lisa MacDonald is the Director of Vertical Marketing for Yamaha with a focus on both Music educators and Houses of Worship. She played violin in grade school and piano throughout high school. As her career developed Lisa became interested in enthusiasm marketing, targeting groups of people passionate about a given hobby or life style, such as show dogs, green living and music making. She was hired by Yamaha in 2015 as Director of Marketing for Band & Orchestra and was later asked to focus on the Music Education and House of Worship segments. Lisa is also a Council Member for Women of NAMM (WoN) and played a key role in the WoN leadership summit in October 2022. WoN is dedicated to increasing female representation in the music industry by connecting, supporting and growing female leadership.