Al Simpkins spent his career selling musical products. One of his former dealers was convinced Al could sell a block of ice to residents of the North Pole. His knowledge of the products and his attention to customer service were key elements in his success. He became an important part of his dealers’ success over the years by providing quality products and standing by the dealer if problems arose. Al also served as Vice President at Standel Amplifiers alongside the company’s founder Bob Crooks.