Vision, Mission and Objectives
vision
We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right.
mission
NAMM's mission is to strengthen the music products industry and promote the pleasures and benefits of making music.
objectives
Trade Show
• Produce successful trade shows that serve our Members and the industry thus ensuring the growth of NAMM's Circle of Benefits model
Membership
• Recruit and retain Members by making NAMM services an invaluable tool for success
• Convene stakeholders around industry issues to provide tools and strategies to help Members address challenges and pursue opportunities
Professional Development
• Provide relevant and high-value educational programs for NAMM Members
Market Development
• Promote music education as a right for all children
• Create, fund and market programs, initiatives and public relations campaigns designed to encourage people of all ages to make music
• Promote and represent the shared interests of NAMM Members to elected officials and policy makers in the United States
Global Impact
• Expand NAMM's Circle of Benefits model by pursuing new opportunities globally
• Increase global attendance at NAMM trade shows
• Convene a global coalition of stakeholders around industry issues
NAMM Defined
NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the $17 billion global music products industry. Our association—and our trade shows—serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting. NAMM's activities and programs are designed to promote music making to people of all ages.
The Model for Industry Growth—The History
Before there was an industry or an association, there was a belief...in music. That belief led to a vision: We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of the right. That vision led to a mission: To strengthen the music products industry and promote the pleasures and benefits of making music.
More than a century later, that vision and mission have attracted a growing, thriving worldwide community of thousands of deeply passionate, talented companies that make, buy and sell the instruments that allow millions of people to make music. That community is called NAMM, the trade association of the international music products industry.
NAMM Headquarters
5790 Armada Drive
Carlsbad, CA 92008
760.438.8001
info@namm.org
