Vision, Mission and Objectives

vision

We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right.

mission

NAMM's mission is to strengthen the music products industry and promote the pleasures and benefits of making music.

objectives

Trade Show
• Produce successful trade shows that serve our Members and the industry thus ensuring the growth of NAMM's Circle of Benefits model

Membership
• Recruit and retain Members by making NAMM services an invaluable tool for success
• Convene stakeholders around industry issues to provide tools and strategies to help Members address challenges and pursue opportunities

Professional Development
• Provide relevant and high-value educational programs for NAMM Members

Market Development
• Promote music education as a right for all children
• Create, fund and market programs, initiatives and public relations campaigns designed to encourage people of all ages to make music
• Promote and represent the shared interests of NAMM Members to elected officials and policy makers in the United States

Global Impact
• Expand NAMM's Circle of Benefits model by pursuing new opportunities globally
• Increase global attendance at NAMM trade shows
• Convene a global coalition of stakeholders around industry issues

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NAMM Defined

NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the $17 billion global music products industry. Our association—and our trade shows—serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting. NAMM's activities and programs are designed to promote music making to people of all ages.

The Model for Industry Growth—The History

Before there was an industry or an association, there was a belief...in music. That belief led to a vision: We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of the right. That vision led to a mission: To strengthen the music products industry and promote the pleasures and benefits of making music.

More than a century later, that vision and mission have attracted a growing, thriving worldwide community of thousands of deeply passionate, talented companies that make, buy and sell the instruments that allow millions of people to make music. That community is called NAMM, the trade association of the international music products industry.

Values Commitment

At NAMM we strive to...
Do the right thing with respect, passion, humor, teamwork and accountability.

Do the right thing – This requires courage, discipline, and dedication but not permission. So, just do it.
  • Do it with respect – Respect builds trust and energizes people to live responsibly and ethically at work, in our community, and in our world.
  • Do it with passion – Passion drives creativity, innovation, commitment, and loyalty.
  • Do it with humor – Humor lightens the load and makes the journey more enjoyable.
  • Do it with teamwork – Teamwork unites us in our shared Mission and fosters an open expression of ideas.
  • ​Do it with accountability – Accountability raises the bar, rewards achievement, and invites us to grow.

NAMM Headquarters
5790 Armada Drive
Carlsbad, CA 92008
760.438.8001
info@namm.org

Larry Morton

President
Hal Leonard Corporation
NAMM Board Position: Chairman

Mark Goff

President/Owner
WH Paige & Company, Inc
NAMM Board Position: Vice Chairman

Robin Walenta

President/CEO
West Music Co., Inc.
NAMM Board Position: Treasurer

Chris Martin

Chairman/CEO
C.F. Martin & Co., Inc.
NAMM Board Position: Secretary

Joe Lamond

President/CEO
NAMM
NAMM Board Position: President/CEO

Blake Augsburger

EVP, President Professional Division, NA Country Manager
HARMAN Professional
NAMM Board Position: Director

Pat Averwater

President
Amro Music Stores, Inc.
NAMM Board Position: Director

C.J. Averwater

Vice President
Amro Music Stores, Inc.
NAMM Board Position: NAMM YP President

Gayle Beacock

Co-Owner
Beacock Music Co., Inc.
NAMM Board Position: Director

Tom Bedell

Founder
Two Old Hippies, LLC
NAMM Board Position: Director

© NAMM, the National Association of Music Merchants