The Keys to a Powerful Website

At 2014 Summer NAMM, Sweetwater Vice President of Marketing Mike Ross took the mystery out of creating a powerful website. He delved into such topics as mobile responsive design, how Amazon.com and eBay play into a retailer’s website strategy, creating customer loyalty, how to optimize a site for local ISP searches, and SEO. Learn from Sweetwater's best practices.


provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—Breakfast Sessions, the NAMM Idea Center and Retail Boot Camp—and NAMM U Online highlight the best practices and ideas in the music products industry, helping MI professionals run successful businesses.