About NAMM U

New ideas. Useful tips. Fresh ways of looking at your business. That is the focus of NAMM University—exploring and sharing the best practices between NAMM Members.

Now you can take advantage of NAMM U learning resources all year long.

NAMM U Online is a full and varied library of videos, articles and interviews that supplement the popular live Breakfast Sessions and Idea Center Sessions at the NAMM Shows.

In this time of rapid change in our industry, there is no better way to understand and profit from the changes than to hear the strategies of other Members who have already found a solution.
You have three ways to tap into this knowledge and experience - Breakfast Sessions, Idea Center sessions and now, NAMM U Online.

Breakfast Sessions are scheduled every morning before the show floor opens. These are in-depth discussions featuring industry insiders sharing their thoughts, ideas, and strategies for doing business in today's aggressive marketplace.

Idea Center Sessions are short, focused "How to" sessions that take place right on the show floor and start every 30 minutes. Designed so you can drop by and explore some best practices without taking too much time away from your business at the show.

No videotaping is permitted in the Idea Center. Video recordings are limited to NAMM purposes only. Copies will not be made available to presenters or panelists.

Highest Rated

Qualify Needs thumbnail

Qualify Needs

One of the most valuable skills for you to develop and practice is the ability to qualify needs.  Your ability to...

What’s Working for My Store—Now!

No theory, no fluff, just actual tales from the front line of music retailers. Danny Rocks has...
What is Gross Profit? thumbnail

What is Gross Profit?

What is Gross Profit and how much should I be earning?  Gross profit is a financial term referring to...

Suggest Product thumbnail

Suggest Product

Suggesting product is the process of you presenting the possible solutions for your customer to make a buying decision....

Featured Articles

Participative Selling for Music Retailers

Participative Selling for Music Retailers thumbnail

George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course.  Website: http://www.georgesmusic.com/  The course is structured to allow you to start and stop as needed, and to easily get back to the area of interest. The course index below shows the topics in each chapter.

Financial Management for Music Stores

Financial Management for Music Stores thumbnail

Alan Friedman is a CPA and Senior Partner with the accounting firm of Friedman, Kannenberg & Company, located in West Hartford, Connecticut. He holds a Bachelor and Masters degree in Professional Accounting, and has been employed by United Technologies and the international accounting firm of Ernst & Young.

How Do I Get a Higher Google Ranking?

How Do I Get a Higher Google Ranking? thumbnail

Listen as Danny Rocks answers a frequently asked question: "How do I get a higher Google ranking for my Web site?" But first, he explains three key points you should keep in mind to effectively communicate content on your Web site.

Your Lesson Rooms: The Do's and Don'ts

Your Lesson Rooms: The Do's and Don'ts thumbnail

Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.

What's New

Best in Show: This Year’s Hottest Products 	 thumbnail

Best in Show: This Year’s Hottest Products

Category:Live
With many exciting new products at the show, it’s sometimes...
State of the Industry Address (Summer NAMM 2010) thumbnail

State of the Industry Address (Summer NAMM 2010)

Category:Live
Joe Lamond & Guests We've all read about the changes in the U.S. and...
Managing Your Best Resources: Mining For Great Store Employees thumbnail

Managing Your Best Resources: Mining For Great Store Employees

Category:Retail Ideas
Presented by Peter Dods, Easy Music Center...
If You Rent It...They Will Come:  Short-Term Rentals thumbnail

If You Rent It...They Will Come: Short-Term Rentals

Category:Retail Ideas
Renting items for a weekend, a day—or even an hour. Learn the tips...
Creative Merchandising:  Make the Most of What You Have! thumbnail

Creative Merchandising: Make the Most of What You Have!

Category:Retail Ideas
Jen Tabor of Souldier Guitar Straps, USA, presents ways to give your...
Tell Everyone What You Do thumbnail

Tell Everyone What You Do

Category:Marketing Promotion
Donna Hall makes an effort to tell everyone she meets about her music...
One Year Later with Donna Hall thumbnail

One Year Later with Donna Hall

Category:Lesson Programs
At the NAMM Show 2009, Donna Hall from the New York School of Music...
Upgrading Inventory Controls thumbnail

Upgrading Inventory Controls

Category:Retail Ideas
During economic downturns, people look for ways to streamline their...

© 2010 NAMM, the International Music Products Association