About NAMM U

New ideas. Useful tips. Fresh ways of looking at your business. That is the focus of NAMM University—exploring and sharing the best practices between NAMM Members.

Now you can take advantage of NAMM U learning resources all year long.

NAMM U Online is a full and varied library of videos, articles and interviews that supplement the popular live Breakfast Sessions and Idea Center Sessions at the NAMM Shows.

In this time of rapid change in our industry, there is no better way to understand and profit from the changes than to hear the strategies of other Members who have already found a solution.
You have three ways to tap into this knowledge and experience - Breakfast Sessions, Idea Center sessions and now, NAMM U Online.

Breakfast Sessions are scheduled every morning before the show floor opens. These are in-depth discussions featuring industry insiders sharing their thoughts, ideas, and strategies for doing business in today's aggressive marketplace.

Idea Center Sessions are short, focused "How to" sessions that take place right on the show floor and start every 30 minutes. Designed so you can drop by and explore some best practices without taking too much time away from your business at the show.

No videotaping is permitted in the Idea Center. Video recordings are limited to NAMM purposes only. Copies will not be made available to presenters or panelists.

Featured Articles

You're on Facebook...Now What?

Now boasting more than 800 million members, Facebook is a culture. Are you breaking the rules of this virtual society? Join Greg and Grant Billings as they discuss the most common Facebook faux pas and how to quickly get your business's Facebook presence back on track.

15 Ideas To Train Your Sales Staff in 10 Minutes a Day

In this session, Bob Popyk will show you how to take just a few minutes each day to train your sales staff on prospecting, closing, handling incoming calls, greeting the customer, handling complaints, dealing with the Internet shopper, creating add-on sales, developing customer rapport and preventing anyone from walking away without buying. Sound difficult? It’s not. You just need a plan, a way to implement it, and a few minutes set aside each day. You'll see the results in your cash register right away!

Drive Growth and Profits with a Defined Company Culture

George Hines, George's Music

Why should someone shop at your store when it’s so easy to compare products and prices using an Internet search engine or calling one of your competitors? Customers like to do business with people they like, so give your customers a reason to shop at your store. Learn how to develop your store's culture to irresistibly attract your target customers. George Hines will give you specific examples to build a defined, high-performance company culture that focuses on your customers and employees to increase growth and profitability.

Watch the Latest Videos from the 2012 NAMM U Breakfast Sessions for Year-Round Learning Online

Attendees at the 2012 NAMM Show started each day with the NAMM U Breakfast Sessions. These sessions are full of tips and ideas that you can start using today.

The Friday morning session, Real Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, & Create Products that Grow Your Business, featured David Meerman Scott, marketing strategist and bestselling author of "The New Rules of Marketing and PR" and "Marketing Lessons from the Grateful Dead." If you missed his session full of powerful ideas, you can view it in its entirety online now.

In addition, the Saturday morning session featured marketing author and Entrepreneur.com columnist John Arnold. His presentation of The Top 10 Web Marketing Trends for 2012 offers many fresh perspectives for business owners, which you can also view now.

Stay inspired between shows with these and other videos and courses from NAMM U Online!

What's New

Mobile Disrupts the Retail Channel: Opportunity or Threat?
Category: Technology
03/06/2012 - 9:25am

Article as appears in Mobile Marketer, March 2012.

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Breakfast of Champions (NAMM Show 2012), Joe Lamond
Category: Live
01/31/2012 - 1:35pm

Themed “Make It Count,” the 2012 NAMM show kicked off on day one wi

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Breakfast of Champions (NAMM Show 2012), Rick Camino & Will Urban
Category: Live
01/31/2012 - 1:29pm

Joe Lamond, NAMM CEO & President, welcomes to the stage guests

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Breakfast of Champions (NAMM Show 2012), George Hines
Category: Live
01/26/2012 - 10:08am

Themed “Make It Count,” the 2012 NAMM show kicked off on day one wi

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Breakfast of Champions (NAMM Show 2012), Marcus Ryle
Category: Live
01/26/2012 - 9:59am

CEO and President Joe Lamond welcomes Marcus Ryle, Line 6, Co-found

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Breakfast of Champions (NAMM Show 2012), Ray Kurzweil
Category: Live
01/26/2012 - 9:26am

Ray Kurzweil, CEO, Kurzweil Technologies, Inc., sits down with NAMM

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Create Add-On Sales for Your Lesson Program with Print Music
Category: Live
11/10/2011 - 2:35pm

Pete Gamber, Alta Loma Music and “The Lesson Room” Columnist for Mu

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Create Add-On Sales for Your Lesson Program with Print Music
Category: Lesson Programs
11/10/2011 - 2:35pm

Pete Gamber, Alta Loma Music and “The Lesson Room” Columnist for Mu

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