About NAMM U

New ideas. Useful tips. Fresh ways of looking at your business. That is the focus of NAMM University—exploring and sharing the best practices between NAMM Members.

Now you can take advantage of NAMM U learning resources all year long.

NAMM U Online is a full and varied library of videos, articles and interviews that supplement the popular live Breakfast Sessions and Idea Center Sessions at the NAMM Shows.

In this time of rapid change in our industry, there is no better way to understand and profit from the changes than to hear the strategies of other Members who have already found a solution.
You have three ways to tap into this knowledge and experience - Breakfast Sessions, Idea Center sessions and now, NAMM U Online.

Breakfast Sessions are scheduled every morning before the show floor opens. These are in-depth discussions featuring industry insiders sharing their thoughts, ideas, and strategies for doing business in today's aggressive marketplace.

Idea Center Sessions are short, focused "How to" sessions that take place right on the show floor and start every 30 minutes. Designed so you can drop by and explore some best practices without taking too much time away from your business at the show.

No videotaping is permitted in the Idea Center. Video recordings are limited to NAMM purposes only. Copies will not be made available to presenters or panelists.

Highest Rated

What is Gross Profit? thumbnail

What is Gross Profit?

What is Gross Profit and how much should I be earning?  Gross profit is a financial term referring to...

Suggest Product thumbnail

Suggest Product

Suggesting product is the process of you presenting the possible solutions for your customer to make a buying decision....

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Ask for the Sale

Customers have earned the right to be asked to buy if the Sales Associate has done a proper job of assessing their...

Breakfast of Champions, Yoko Ono Lennon (NAMM Show 2010) thumbnail

Breakfast of Champions, Yoko Ono Lennon (NAMM Show 2010)

Yoko Ono Lennon, musical artist and wife of the late John Lennon, talks about the...

Featured Articles

How Do I Get a Higher Google Ranking?

How Do I Get a Higher Google Ranking? thumbnail

Listen as Danny Rocks answers a frequently asked question: "How do I get a higher Google ranking for my Web site?" But first, he explains three key points you should keep in mind to effectively communicate content on your Web site.

Your Lesson Rooms: The Do's and Don'ts

Your Lesson Rooms: The Do's and Don'ts thumbnail

Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.

How to Make Smart Inventory Buys

How to Make Smart Inventory Buys thumbnail

From the NAMM Show 2008, Alan Friedman talks about how to optimize purchasing from an inventory standpoint.

25 Ways to Improve Your Business (Live Breakfast Session, NAMM Show 2009)

25 Ways to Improve Your Business (Live Breakfast Session, NAMM Show 2009) thumbnail

This record-setting Breakfast Session left attendees inspired and motivated to breathe new life into their businesses as hosts Alan Friedman and Danny Rocks served up "25 Ideas for Improving Your Business--NOW!" These great ideas aren't just theories; instead, they're practical, dealer-tested tips shared by some of NAMM's most successful retail members.

What's New

Breakfast of Champions (NAMM Show 2012), George Hines

Category:Live
Themed “Make It Count,” the 2012 NAMM show kicked off on day...

Breakfast of Champions (NAMM Show 2012), Marcus Ryle

Category:Live
CEO and President Joe Lamond welcomes Marcus Ryle, Line 6,...
Breakfast of Champions (NAMM Show 2012), Ray Kurzweil thumbnail

Breakfast of Champions (NAMM Show 2012), Ray Kurzweil

Category:Live
Ray Kurzweil, CEO, Kurzweil Technologies, Inc., sits down with...
Best in Show: This Year's Hottest Products (NAMM Show 2012) thumbnail

Best in Show: This Year's Hottest Products (NAMM Show 2012)

Category:Live
Frank Alkyer, Publisher, Music Inc., This session’s panelists...
Hook Them With Your Home Page! thumbnail

Hook Them With Your Home Page!

Category:Live
Your store’s home page is the first thing online visitors see...
Best in Show: This Year’s Hottest Products thumbnail

Best in Show: This Year’s Hottest Products

Category:Live
Panelists:  Tim Pratt, Dietze Music; Liz Reisman, Creative Music...
How To Use Facebook to Market Your Business:  The Do's and Don'ts thumbnail

How To Use Facebook to Market Your Business: The Do's and Don'ts

Category:Live
Facebook is a great way to market your business online – if you do...
NAMM Retail Summit, Breakfast Session (Summer NAMM 2011), Roundtable thumbnail

NAMM Retail Summit, Breakfast Session (Summer NAMM 2011), Roundtable

Category:Live
Joe Lamond, CEO and President of NAMM led Robin Lewis, co-author of The...

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