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January 20-24, 2026
Anaheim Convention Center • Southern California

Events: January 20-24
Exhibits: January 22-24

The Industry Gathers Here

3,500+ Brands
The NAMM Show is the crown jewel event of the year for all things music and music products. This is where brands launch their most daring and awe-inspiring innovations and where retailers go to discover the next-generation tools of the trade.

Whether you’re an entrepreneur, small business or legacy brand, The NAMM Show is your place to connect with thousands of industry leaders with purchasing power. This is where the game changes.

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The Excitement Begins Here

Hear it from our attendees — The NAMM Show is where the music industry congregates to kick off the year with discovery of new gear, career development, networking, education, live music events and more.

Communities Gather Here

Many professional communities make up the music industry, and they can all be found at The NAMM Show. No matter what your niche is, join us to discover the industry trends that influence your organization and career.

Discovery Begins Here

Like a kid in a candy store, you have to see the show to believe it! Find thousands of brands, meet the leaders of our industry and get to know the next game changers.

Testimonials

Ben Borkowski

Marich Music

We’re the only music store for miles. To me it feels lonely, like I’m on an island. Once a year, I get to come here to the mainland and feel like I’m not alone in this industry. It’s rejuvenating.

Jason Keys

TriuneBeats

This is a wonderful experience for us to get more knowledge and look at the products. We’re super excited for what The NAMM Show has to offer to us.

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Amy Rose

Ormsby Guitars

We're here selling electric guitars. We're here to network, make friends, chat with artists, new dealers and distributors.

Katherine Ly

Dale Cleves Music

To have that personal connection with people and to have this congregation of all the music industry people all in one place is invaluable.

Gayle Beacock

Beacock Music Co

In addition to the usual networking, finding new vendors and seeing people, The NAMM Show, and NAMM U, opens my eyes to pockets of opportunity for my business that I didn't know or think about, that are very real, and that I go home knowing I’m going to implement.