Ed Rizzuto has been surrounded by music his entire life. As a young boy he started playing trombone, which he continued throughout high school and into his military service in the early 1950s. After teaching orchestra as a school band director for several years, Ed joined the music industry as a salesman for a music wholesaler before being hired by Yamaha in 1974. Ed worked with a small team to build the newly established band and orchestra division of Yamaha. In 1980, Ed’s long time friend, William Schultz, asked him to join the Fender Company to oversee the marketing of the acoustic guitar products. Ed retired from Fender in 2002.