Gene Fresco

Gene Fresco is one of the top sales reps of our industry. As a mentor and teacher, he has provided real and practical sales methods to countless men and women in and out of the music products industry. His first love is selling and he has made a career of it and the craft of teaching it to others. His pioneering skills revolutionized the Sunn Company in the early 70s. In fact, it was Gene's idea for them to sell lighting gear –get it Sunn light! Gene took on over 20 lines over the next 30 plus years and still enjoys the craft of selling. What may be as impressive as the list of things he has done is the number of years he has been doing it. As an example, the summer NAMM Show in Austin 2006 was Gene's 70th NAMM show.