How much should I be spending on advertising?  Advertising is an important expenditure for any retailer. Yet the field is always changing, which requires you to explore and consider new avenues of delivering your message to keep the image associated with your store fresh and to attract the best customers to your store. The good news is that with changing advertising media, some of these new ways to advertise actually require less manual labor and are extremely cost-effective.

Taking advantage of these advertising mediums is one thing, but knowing how much to spend is sometimes difficult to determine. From display ads in the phone book to expensive product displayed in your storefront windows, advertising comes in all shapes, sizes—and costs.

Watch this video to help determine an appropriate amount of money you should budget and spend for advertising.