How to Elevate Your Marketing Strategy With Audience Personas

Do you want more effective marketing campaigns? It starts with a clear understanding of your target audience. By creating audience personas, you can gain vital insights into your customer demographics, psychographics and buyer habits. You can also better target where they are — and aren’t — and identify the right channels, content and marketing messages to reach them. In this insightful and entertaining session, Erin Kessler of Maple Leaf Strings will walk you through how to use audience personas to improve your marketing strategy. Discover new ways to reach your customers and business goals in this fast-moving half-hour.