Commercial / Commercial Affiliate Membership

Selling direct to consumer, to retailer or to distributor: Meet qualified buyers from around the globe to grow your market share, network with industry partners and create awareness industry-wide.

Wholesale distributors: Develop relationships with industry professionals and expand your international network.

Importing/exporting products: Capitalize on the global scale of the industry with face-to-face meetings and continuous networking and promotions.

Instructional media, music software and print music products sold through retailers to consumers: Meet with industry professionals seeking your products, provide product information/instruction, access marketing and advocacy tools to boost your sales and create new customers.

Manufactures products or components which are purchased by a second company and retailed under the second company's brand name.

Trade Shows
NAMM’s world-class trade shows in the winter and summer give you the opportunity to put your brand on the global stage, build personal relationships with current and potential customers face-to-face, conduct product demonstrations, provide technical training, network with industry professionals, reach out to media, check out the competition, stay up-to-date on industry happenings and promote your company and products in the show communications. NAMM also offers a free list of registered buyers to all exhibiting companies at its trade shows, which can be a powerful tool in your pre- and post-show campaigns.

Money-Saving Business Services
As a business owner, your daily costs can add up. NAMM’s group-buying power makes it possible to negotiate with companies to provide the most competitive business products and rates possible on many of the services you use every day, from freight and shipping to merchant card processing and a health care broker service. A private label consumer credit card allows you to offer your dealers special financing and forge stronger relationships as well.

Market Develpoment Programs
There are several ways you can take an active role in creating more music makers One way is to opt-in to NAMM-sponsored initiatives where you can be on site promoting your brand to a variety of market segments—from the young to the young at heart—nationwide.

Government Relations/Public Affairs Efforts
NAMM gives your company a voice in Washington and lobbies for the issues that affect your business—like import/export laws and music education. NAMM’s advocacy efforts promote the benefits of making music to keep music in schools and create music makers of the future.

NAMM Member Resources
From the statistics and trends presented in the NAMM Global Report Featuring Music 2009 to the association’s PLAYback magazine and PLAYback Digital e-newsletter, NAMM works hard to keep you updated on the music products industry. We’ll also help you plan your show events, provide you with meeting planning assistance and help simplify your hotel reservation process. NAMM’s B2B Standards Committee works with Members to streamline the way the industry does business with a universal technology standard.

Join the Industry—Belong to NAMM
NAMM Membership is exclusive to the select group of companies that manufacture, distribute and/or retail musical instruments/products, sound, pro audio and lighting equipment, and media. On this same note, NAMM trade shows are restricted to "trade only" companies to maintain a focused business environment for our community; they are not open to the public. We invite you to fill out a Commerical or Commercial Affiliate application for Membership.