Few know what must be done to adapt to new COVID-era realities like Bob Phibbs, an internationally recognized business strategist. And in this special session for Believe in Music, Phibbs shared his outlook on the state of retail and, more importantly, how to succeed in the new “next.” (This session originally aired during NAMM Believe in Music Week in January 2021.)
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Music Retail: The Game Has Changed—It’s Better (Featuring The Retail Doctor)
Statistics show that email marketing is, on average, up to 40 times more effective than social media when it comes to reaching customers. In this session, Ayana Webb, founder of The...
In this special interview for NAMM Believe in Music, Betty Heywood, NAMM’s director of international affairs, sits down (virtually) with powerhouse indie retailer and NAMM’s 2018 Dealer...
In this session, Tom Webster, Edison Research senior vice president, walks you through the current state of podcasting and how musicians and the businesses that serve them can profit from...
You’ve spent the last year meeting, selling and marketing on Zoom (and other virtual platforms). Now, it’s time to up your game. Get critical power tips for virtual communication from...
In this age of disruption, music businesses with the willingness, courage and capacity to reinvent open themselves up to endless opportunities. But what does it take? How do you confront...
During Believe in Music Week, Smart Women in Music (SWIM) hosted a session to explore diversity in marketing. Hear from experts Liza Cruz of Red Shoes and Kristen Cho of Reverb on this...