Why do some companies consistently outperform everyone else—and stay at the forefront as the competition struggles to keep up? At The 2017 NAMM Show, marketing legend Guy Kawasaki revealed the answer in "The Art of Innovation," a NAMM U Breakfast Session. Kawasaki offered practical, surprising and even counterintuitive ideas to trigger innovation in your own music business.
NAMM U
The Art of Innovation
Music retailers all share the same goal: to grow their businesses and generate revenue. At 2017 Summer NAMM, Will Mason and Nicole Patton of Mason Music honed in on how website content...
At 2017 Summer NAMM, Carol Cook of The Music Room shared her lesson program do’s and don’ts—picked up during her 23 years in business. During this session, she stressed that running a...
At 2017 Summer NAMM, Tim Spicer of Spicer’s Music hosted an all-star panel of Nashville retailers to talk about store design. They included Christie and Walter Carter of Carter Vintage...
Why is video storytelling so important to music retailers? At The 2017 NAMM Show, Grant Billings of Steinway Piano Gallery of Naples stated that 80 percent of video viewers retain an...
During The 2017 NAMM Show, Kevin Cranley of Willis Music hosted a who’s who panel of music retailers at a special NAMM Idea Center session. Panelists included Sammy Ash of Sam Ash Music,...
In 2015, we had a traditionally minded retail manager who suggested we host a Black Friday promotion. Following the pattern of other boutique stores (a category in which most music stores...
provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—Breakfast Sessions, the NAMM Idea Center and Retail Boot Camp—and NAMM U Online highlight the best practices and ideas in the music products industry, helping MI professionals run successful businesses. Please read this