Breakfast of Champions (2015 NAMM Show): Joe Lamond, Intro

What products and trends are driving the music industry? NAMM President and CEO Joe Lamond addressed this question during “Breakfast of Champions,” the opening session at the 2015 NAMM Show. He kicked off the session by challenging the audience to stay open to new trends. "If we had an end zone for this session, even for the entire show, we’d want you to leave here informed but, maybe more importantly, inspired."


provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—Breakfast Sessions, the NAMM Idea Center and Retail Boot Camp—and NAMM U Online highlight the best practices and ideas in the music products industry, helping MI professionals run successful businesses.