How I Got 7 Million Views on YouTube

Drum Center of Portsmouth has 7 million views and counting on its YouTube channel. At the 2015 NAMM Show, store owner Shane Kinney showed how he did it. He covered guidelines for filming and setup, ideal video length, creating a video brand for your business, measuring success, and common misconceptions about YouTube and video marketing.


provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—Breakfast Sessions, the NAMM Idea Center and Retail Boot Camp—and NAMM U Online highlight the best practices and ideas in the music products industry, helping MI professionals run successful businesses.