2015 Summer NAMM features more than 30 NAMM U sessions, covering big ideas and innovative concepts on everything that's working right now in music retail. It begins with Retail Boot Camp on Wednesday, followed by Breakfast Sessions and NAMM Idea Center sessions each day of the show. Get proven ideas, straight from successful music retailers. Bring the entire staff! See the complete schedule.
Does your brick-and-mortar store need a makeover? Then check out this NAMM U session from the 2015 NAMM Show. Get great store design ideas from Jen Lowe of Boom Boom Percussion and a panel of forward-thinking music retailers—David Kalt of Chicago Music Exchange (pictured), Mike and Ray Guntren of Ray’s Midbell Music, and Mike Stryker of Spindrift Guitars.
Sooner or later, bad weather affects business. And when it does, you can take the day off with the rest of the world or get creative and turn it into an opportunity to market your music lesson program. Here, Mike and Miriam Risko of Mike Risko Music share five ways they've turned snow days and blackouts into a promotional opportunity.
Want to be the go-to music retailer in your market? The most happening place in the community? Here, Tracy Leenman of Musical Innovations reveals five low-cost, high-impact promotions and events that helped put her store on the map. Discover new ways to get customers into your store—and keep them coming back!
Imagine if customers not only paid attention to your marketing but also looked forward to it, and wanted more! At the 2015 NAMM Show, marketing guru Joe Pulizzi showed how to make this a reality with content marketing—relevant, valuable marketing that attracts a defined audience. He delved into how to create a content marketing strategy from scratch and leverage social media to develop an engaged, loyal audience.
Monster Music owner Brian Reardon shared his runaway promotion success story at 2014 Summer NAMM. Reardon had his most successful sales month ever in March 2014 after launching a radio campaign on a local rock station. March sales even surpassed previous record months, including December, and strong sales continued into the spring. Find out how he did it.
Is your store coming up high enough on Google searches? Is it not coming up at all? Getting better visibility on the search engine can be much simpler than you might think, and it doesn’t require lots of time. At the 2015 NAMM Show, Gabriel O’Brien of Larry’s Music Center discussed easy ways to boost your Google ranking for better search results.