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Grow Your Business

Brand Storytelling Strategies

You have great products and services that you’re eager to share with customers. But your messages will get lost in a sea of noise if you don’t have a proven communications strategy. And in this fast-moving, interactive session, you’ll find out how to use sales and marketing storytelling to make your messages land right the first time — and stick!

Piano Retail: How to Get Aging Inventory Out the Door

In this exclusive NAMM U Online session, author and columnist Bob Popyk sits down with special guests to show you how to better manage your inventory, get old stock out the door and make ...

Inventory: Managing Your Store’s Biggest Investment in the Post-Pandemic

The pandemic presented new challenges with the inventory supply chain, from the availability of product to the early commitment of future stock orders to overstocked inventory. This appea...

A3E Session - Generative AI: Exponentially Impacting the Arts

Artificial intelligence's growing impact on all facets of the music and entertainment industries is occurring even faster than anticipated. At The 2023 NAMM Show, A3E (Artists + Advanc...

How to Create an Online Journey That Turns Followers Into Buyers

Social media followings mean nothing if prospects aren’t following through on your desired action (i.e., making a purchase). In this session from The 2023 NAMM Show, marketing strategist ...

Piano Retail: How to Compete With Online Giants

Author and columnist Bob Popyk reveals strategies for a competitive piano retail website in this exclusive NAMM U Online session. He's joined by experts Robert Estrin of Living Pianos and...

Breakfast of Champions at The 2023 NAMM Show

Why do some have uncommon success, despite facing the same setbacks as everyone else? Why do some consistently come out ahead as economies shift from bullish to bearish, and as opportunit...

NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.