New Ways to Market Your Music Store on Facebook

Cris Behrens of Summerhays Music unlocked the latest mysteries of the Facebook universe for music retailers at the 2015 NAMM Show. During his session, “The Hitchhiker’s Guide to the Facebook Galaxy,” he shared his tips, tricks and experience using Facebook as an effective marketing tool, starting the session with valuable advice: “A catchy title is what’s needed in all of your Facebook posts, videos and pictures. Always add text to your posts.”


provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—Breakfast Sessions, the NAMM Idea Center and Retail Boot Camp—and NAMM U Online highlight the best practices and ideas in the music products industry, helping MI professionals run successful businesses.