Breakfast of Champions (2015 NAMM Show): Joe Lamond, Intro

What products and trends are driving the music industry? NAMM President and CEO Joe Lamond addressed this question during “Breakfast of Champions,” the opening session at the 2015 NAMM Show. He kicked off the session by challenging the audience to stay open to new trends. "If we had an end zone for this session, even for the entire show, we’d want you to leave here informed but, maybe more importantly, inspired."

What products and trends are driving the music industry? NAMM President and CEO Joe Lamond addressed this question during “Breakfast of Champions,” the opening session at the 2015 NAMM Show. He kicked off the session by challenging the audience to stay open to new trends. "If we had an end zone for this session, even for the entire show, we’d want you to leave here informed but, maybe more importantly, inspired."
Breakfast of Champions (2015 NAMM Show): Joe Lamond, Intro

Synth pioneers Tom Oberheim and Dave Smith explored the analog synth revival with NAMM President and CEO Joe Lamond during “Breakfast of Champions” at the 2015 NAMM Show. Smith, who founded Sequential Circuits and now runs Dave Smith Instruments, attributed this trend, in part, to the individuality of analog synths. “We strive to give our instruments personality," he said.
Analog Synth Trends: Tom Oberheim and Dave Smith (2015 NAMM Show)

Blake Augsburger, president of Harman Professional, weighed in on pro audio and live sound trends during “Breakfast of Champions” at the 2015 NAMM Show. In speaking with Joe Lamond, NAMM President and CEO, Augsburger commented, “where we’re seeing our main growth is in installation and touring, or live sound.”
Pro Audio Trends: Blake Augsburger (2015 NAMM Show)

During “Breakfast of Champions” at the 2015 NAMM Show, George Quinlan, president of Quinlan & Fabish, looked at a trend that’s been hot for about 60 years: the school music business. He spoke with NAMM President and CEO Joe Lamond about the nuances of this segment. "You can’t buy your way in. You can’t get there through intimidation or slick gimmicks."
School Music Trends: George Quinlan (2015 NAMM Show)

John D’Addario III of D’Addario (pictured, left) and Brian Ball of Ernie Ball (right) joined Joe Lamond, president and CEO of NAMM, during “Breakfast of Champions" at the 2015 NAMM Show. They discussed another long-term trend that’s helping drive the music products industry, accessories, and emerging trends within the segment.
Accessory Trends: John D'Addario III and Brian Ball (2015 NAMM Show)

During “Breakfast of Champions” at the 2015 NAMM Show, Grammy-winning singer-songwriting Colbie Caillat joined NAMM President and CEO Joe Lamond. They discussed Caillat’s career, her role in inspiring more young women to play guitar and also serving as a mentor at Grammy Camp.
Acoustic Music Trends: Colbie Caillat (2015 NAMM Show)
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provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—Breakfast Sessions, the NAMM Idea Center and Retail Boot Camp—and NAMM U Online highlight the best practices and ideas in the music products industry, helping MI professionals run successful businesses.