Instagram has exploded in popularity, but before you jump on the bandwagon, there are five things you must know about the platform. At the 2015 NAMM Show, Ben Blakesley, music industry and technology expert, gave music retailers the rundown. Get important pointers about using Instagram to connect with your audience, and discover how to make Instagram work for you.
Monster Music owner Brian Reardon shared his runaway promotion success story at 2014 Summer NAMM. Reardon had his most successful sales month ever in March 2014 after launching a radio campaign on a local rock station. March sales even surpassed previous record months, including December, and strong sales continued into the spring. Find out how he did it.
Is your store coming up high enough on Google searches? Is it not coming up at all? Getting better visibility on the search engine can be much simpler than you might think, and it doesn’t require lots of time. At the 2015 NAMM Show, Gabriel O’Brien of Larry’s Music Center discussed easy ways to boost your Google ranking for better search results.
You don’t need an accounting degree to take financial control of your music retail business. At the 2015 NAMM Show, Lori Supinie, president of Senseney Music, offered 10 simple financial tips that will help you make better decisions and give you financial peace of mind. Find out how to keep your music store in the black, create a fiscally minded staff, prevent employee theft and more.
Millennials—people 18–33 years old—are the fastest-growing segment of the workforce across all industries. At the 2015 NAMM Show, CJ Averwater of Amro Music showed music retailers how to attract, motivate and unleash their talent. “As managers and business owners, we have to understand and be able to relate to them,” he said.