AI isn’t just for big tech companies — music retailers small and large can leverage it, too! This session, presented by author and customer-experience expert Phil Mershon at The 2025 NAMM Show, introduces you to simple, affordable AI tools that can elevate your customer experience and drive more in-store engagement. From automating routine tasks to personalizing shopping journeys, Phil discusses how to put AI to work in ways that are both practical and impactful while providing hands-on examples and immediate steps you can take to start seeing results.
NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.