2015 Summer NAMM features more than 30 NAMM U sessions, covering big ideas and innovative concepts on everything that's working right now in music retail. It begins with Retail Boot Camp on Wednesday, followed by Breakfast Sessions and NAMM Idea Center sessions each day of the show. Get proven ideas, straight from successful music retailers. Bring the entire staff! See the complete schedule.
Susan Pascale is the founder and director of Pascale Music Institute, a nationally recognized children’s music lesson program and home of the Los Angeles Children’s Orchestra. In this series, she shares her proven ideas for building a successful lesson program. If you’re interested in growing your program, or starting one, learn from her tried-and-true best practices.
School bids can be frustrating. At some point, you’ve probably spent hours working up a bid, only to lose to a competitor. Still, there’s money to be made in school bidding, if you go about it the right way. Here, Tracy Leenman of Musical Innovations looks at five ways music retailers can win in the school bid business.
At the 2015 NAMM Show, three music retail veterans shared their wisdom on starting music retail businesses. Former Steinway Piano Gallery owner Greg Billings, the moderator, was joined by Ellen McDonald of Hartland Music and Menzie Pittman of Contemporary Music Center. They addressed common business pitfalls and what they’d do differently, looking back.
Rand and Cindy Cook of The Candyman Strings & Things have increased sales, gained loyal and long-term customers, and found a solution to the summer lessons lull, all while hosting a passion-producing, confidence-building program for the community youth. Their secret? An award-winning summer rock camp. Here, they share their guidelines for success.
Does your brick-and-mortar store need a makeover? Then check out this NAMM U session from the 2015 NAMM Show. Get great store design ideas from Jen Lowe of Boom Boom Percussion and a panel of forward-thinking music retailers—David Kalt of Chicago Music Exchange (pictured), Mike and Ray Guntren of Ray’s Midbell Music, and Mike Stryker of Spindrift Guitars.
Sooner or later, bad weather affects business. And when it does, you can take the day off with the rest of the world or get creative and turn it into an opportunity to market your music lesson program. Here, Mike and Miriam Risko of Mike Risko Music share five ways they've turned snow days and blackouts into a promotional opportunity.