5 Things Every Music Store Needs on Its Website

You only get one chance to make a first impression online, and it starts with your website. Will Mason of Mason Music has invested a lot of time, energy and money into his company's website and says it has been worth every penny. Here, he shares five things that every music store can do on its website to strengthen its brand and drive sales.


provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—Breakfast Sessions, the NAMM Idea Center and Retail Boot Camp—and NAMM U Online highlight the best practices and ideas in the music products industry, helping MI professionals run successful businesses.