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Strategies for Leading Through Change

Effective leadership through change is vital for any organization. Sarah Yule explores the parallels between musical key changes and strategic change management in today’s dynamic landscape. Drawing on 20 years of experience in the music and consumer audio industry, she shares practical insights on how to embrace change, foster resilience and orchestrate a symphony of success in our businesses. How do you nurture an organizational culture that embraces innovation and fosters collaboration, while also aligning your brand with current and evolving market dynamics? By understanding t...

AI for Music Retailers

AI isn’t just for big tech companies — music retailers small and large can leverage it, too! This session, presented by author and customer-experience expert Phil Mershon at The 2025 NAMM...

The 2025 Digital Marketing Playbook for Music Businesses

Digital marketing is constantly changing, and staying ahead is essential, especially in the music industry. Digital marketing expert Molly Mahoney of The Prepared Performer guides you thr...

KPIs: The Dashboard Metrics to a Healthy Music Store

Trains, planes and automobiles all have dashboards filled with gauges, lights and warning indicators to make sure things are running smoothly. Have you ever wondered what a dashboard for ...

Executive Orders Calling for Tariffs Explained

May 13, 2025 U.S. and China Modify Tariff Rates for 90 Days Thirty-percent tariffs remain in place for imports on products from China The United States and China issued a joint statement...

TEC Tracks - Birth of Record Plant Recording Studios 1968–1978: “BUZZ ME IN"

Moderator Mr. Bonzai and special guests celebrate a new book coming in the spring of 2025, documenting the formative decade of the world-famous Record Plant chain of recording studios. Th...

TEC Tracks Studio Summit - Pro Tools Updates, Tips and Techniques

Have you kept up with the evolution of Pro Tools? Are there functions and features that you may have missed along the way? In this TEC Tracks Studio Summit session from The 2025 NAMM Show...

NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.