NAMM U Online

Retention Do's and Don'ts for Your Lesson Program

Body Student retention is the lifeblood of every music program, but for many, the pandemic drove students out of lessons. If this sounds all-too familiar, don’t miss this session from Menzie Pittman of Contemporary Music Center. Find out how he kept his retention at near-record highs during the pandemic—and why retention is your highest priority as a lesson operator...

Piano Retail: How to Handle Your Toughest Customers

In this NAMM U Online video session, author and columnist Bob Popyk shares new ideas for selling difficult keyboard customers. He's joined by Bob Carbone of Piano & Organ Center and A...

5 Steps for Successful Hybrid Lesson Programs

The hybrid music lesson option is all the rage as we move into a post-pandemic world—giving students the option of taking music lessons live or from the comfort of their homes. In this se...

Do's and Don'ts of Successful Group Lesson Programs

Want to build a group lesson program designed for profitability, retention and long-term success? In this session, Robin Sassi and Kimberly Deverell of San Diego Music Studio reveal new i...

Music Retail: How to Put Artist and Influencer Marketing to Work

Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt...

Music NFTs: Exploiting Your Intellectual Property in a Cyberworld

Everyone seems to be getting an angle on the NFT phenomenon, figuring out how it fits into their creative output. Beyond the creative and marketing issues, what are the legal issues that ...

Top 5 Strategies for Instagram Success in 2022

Instagram expert Jenn Herman did a deep dive into the five strategies that matter most for Instagram marketing at The 2022 NAMM Show. She reviewed how to utilize common tactics like Reels...

NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.

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