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Test Your Selling Chops

This tests your comprehension of the "Participative Selling for the Music Retailer" course. Good Luck!

Greet Your Customer

This is the customer's first contact, both with the store and with an individual Sales Associate. There...

Presenting Products and Creating an Irresistible Choice (Live Session)

Now that you have built rapport with your customer and have properly...

Build Rapport

Building Rapport is the process of establishing trust between you and your customer. People buy from people when they...

Processing Objections and Closing the Sale (Live Session)

What happens when your customer says “No”? Do you take this as a...

Get Free Press!

Zach Phillips’s advice is simple: Use the press. In his opinion, this is by far one of the best—and most effective—ways to get more...

Launch a New Horizons Band Program

Want to tap into the affluent senior and baby boomer markets? Nick Rail suggests starting a New Horizons Band program or “NHB.” Nick has...

Host a Thank You Party

At the end of each school year, the folks at Brass Bell Music hold a “Thank You Banquet” for their local band & orchestra, choir and...

Hold an Instrument Petting Zoo

This is a great way to reach parents of school-age kids who have an interest in instrumental music. Three years ago, John and Nedra Pedersen held...

Don’t Just Host a Clinic—Make it an Event

To reach more local musicians, Ravi suggests turning your clinics into entertaining and inspiring “events” that showcase your...

Offer Recital DVDs

One way that Myrna Sislen creates community involvement and support is by holding music recitals. She schedules them after hours, allowing her to use...

Make It Exclusive!

Last year, Ted Eschliman came up with an idea for a marketing campaign that was both “experiential” and “resonant.” Combining...

5 Tips for Staying Strong in a Tough Economy

Mark Hiskey, President of ILIo, reveals the changes his company made to meet the challenges of the current financial climate. 1. Refocus on...

25 Ways to Improve Your Business (Live Breakfast Session, NAMM Show 2009)

This record-setting Breakfast Session left attendees inspired and motivated to breathe new life into their businesses as hosts Alan Friedman and...

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