NAMM U - Sales

Join author and columnist Bob Popyk for this exclusive NAMM U Online session. He's joined by fellow piano industry experts: Art Olson of Artistic Pianos, Bob Carbone of Piano & Organ Center and website authority Tom Folenta. Together, they discuss how how to find older adult and senior piano customers to grow your business.

Author and columnist Bob Popyk reveals strategies for a competitive piano retail website in this exclusive NAMM U Online session. He's joined by experts Robert Estrin of Living Pianos and website expert Tom Folenta, who reveal best practices for making your online business attractive to customers. Discover their new ideas and more in this must-watch session for piano retailers.

In this exclusive NAMM U video session, author and columnist Bob Popyk is joined by a panel of experts, Ellen McDonald of Hartland Piano, James Harding of Riverton Piano and piano website expert Tom Folenta. They reveal who's buying digital pianos nowadays — and where the industry is heading. Hear their insights, perspectives and new ideas.

In this exclusive NAMM U Online panel discussion, author and columnist Bob Popyk explores effective ways piano and keyboard retailers can convert online searchers into customers. He's joined by Ralph O'Neill of O'Neill's Music, piano website expert Tom Folenta and Jeff Tasch of Grand Piano Haus. Hear their helpful — and just plain interesting — ideas for driving more piano business.

In this NAMM U Online video session, author and columnist Bob Popyk shares new ideas for selling difficult keyboard customers. He's joined by Bob Carbone of Piano & Organ Center and Art Olson of Artistic Pianos. Discover their tips, insight and wisdom in this fast-moving discussion.

Do you want to become a more effective networker? Here is the good news: Whether you’re an introvert or an extrovert, networking is a learned skill that anyone can do authentically. In this session from 2022 Believe in Music, global pro audio and consumer electronics professional Mike Dias reveals concrete steps for networking at The NAMM Show and other events. Pre-Show Prep At least a month prior, think about why you are attending and what want to get and give at the event. Examine your goals. This can be lots of work, but it sets you up for success. Review the schedule of event

In this NAMM U Online video session, author and columnist Bob Popyk looks at selling pianos online, exploring everything from bringing keyboard buyers into your store through social media to marketing pianos through your website. He's joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band.

I love Bear. Not a “bear,” as in the big, scary animal, but my friend’s little dog Bear. He’s cute, cuddly and super smart. Maybe that’s why I like Subaru car commercials so much—almost anything to do with dogs makes me smile. Interestingly, I’ve found myself feeling positive about Subaru, even though I’ve never owned one of its vehicles. It’s almost as though my good feelings about dogs had become good feelings about the company. This is a great example of values-based marketing (VBM) and why I believe it could be the perfect strategy to take your sales to the next level. What Is

You’ve spent the last year meeting, selling and marketing on Zoom (and other virtual platforms). Now, it’s time to up your game. Get critical power tips for virtual communication from Scott Stratten, best-selling author, marketing rebel and sales, branding and relationship expert. Here, he covers what you don’t think about when communicating virtually—those counterintuitive behaviors that are different from talking in-person. In less than 13 minutes, you’ll get his best practices for everything from camera placement to active listening in the virtual space (which is different than

Are you looking to boost your sales on Reverb? In this special online session, Sebastian Fabal, the company’s senior director of operations and outreach, reveals power tips for bolstering your Reverb business. He offers advice for improving your listings, diversifying your inventory and audience, and creating operational efficiencies on the online buying and selling platform. Discover how to grow your Reverb business today.

NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The third and final part, “Timeless Sales,” was held April 24 and looked at strategies, tips and advice to keep your sales moving and generate business in any condition. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine. He’s also the host of previous NAMM U Breakfast Sessions and, most recently, the NAMM Retail Innovation Summit. He became known for using the 2008 re

NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The second part, “Timeless Marketing,” was held April 17 and looked at how to build a marketing plan for your business that stands the test of time and helps you become the voice of trust among your customers and in the community. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine. He’s also the host of previous NAMM U Breakfast Sessions and, most recently, the NAMM Re