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NAMM U Live

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Establish Purpose

Establishing purpose is an easy step that is sometimes overlooked. People have many reasons to visit a...

Qualify Needs

One of the most valuable skills for you to develop and practice is the ability to qualify needs. Your ability to...

What is Gross Profit?

What is Gross Profit and how much should I be earning? Gross profit is a financial term referring to...

Suggest Product

Suggesting product is the process of you presenting the possible solutions for your customer to make a buying decision....

Live from the Show

Never Been to an Idea Center Session?

Here's a short clip of an Idea Center Session in full swing. Each attendee listens to the presentation through a pair of provided headphones in...

State of the Industry Address (Summer NAMM 2009)

NAMM President/CEO Joe Lamond kicked off 2009 Summer NAMM with the State of the Industry Address, where he discussed the changing economy, its impact...

Mr. Liunian Bian, Breakfast Session Performance (NAMM Show 2009)

Attendees were treated to a moving performance on the erhu by Mr. Liunian Bian, who wrote the music for the Beijing Olympics closing ceremony....

25 Ideas to Improve Your Business—NOW! Breakfast Session (NAMM Show 2009)

This record-setting NAMM U Breakfast Session left attendees inspired and motivated to breathe new life into their businesses as hosts Alan Friedman...

Las Vegas Guitar Academy, Breakfast Session Performance (NAMM Show 2009)

The NAMM University Breakfast Session began with music from the Las Vegas Guitar Academy, a group funded by the Guitar and Accessories Marketing...

The Big Issues: Trends and Tactics, Breakfast Session (NAMM Show 2009)

Bill Hinely leads the discussion in Friday's Breakfast Session, "The Big Issues: Trends and Tactics."

Best in Show Breakfast Session (NAMM Show 2009)

Many attendees caught the final NAMM University Breakfast Session to find out the show's must-see products, selected by the panel members....

Gene Simmons, Breakfast of Champions Guest (NAMM Show 2009)

"Rock God and Media Mogul" Gene Simmons dropped by the NAMM University Breakfast Session on Thursday morning at the 2009 NAMM Show to share...

Breakfast of Champions: Joe Lamond (NAMM Show 2009)

NAMM President and CEO Joe Lamond discusses the current state of the industry and how the NAMM University Breakfast Sessions will help provide...

Breakfast of Champions: Gene Simmons (NAMM Show 2009)

"Rock God and Media Mogul" Gene Simmons dropped by the NAMM University "Breakfast of Champions" Session on Thursday morning at...