NAMM Trade Show Badge Allotment Policy Statement
NAMM Shows are trade-only events held annually to assist the association in fulfilling its mission to unify, lead and strengthen the international music products industry. This document is designed to explain the badging policy and allotments for NAMM Member companies wishing to participate in NAMM Trade Shows.
Trade show badges are required to access the show floor and must be visible at all times while on the trade show floor. The specific category and color on the badge identify show floor access:
Allowed on the show floor at any time during set up, dismantle and during open show hours:
RED: Exhibitor, Manufacturer Rep*, Exhibitor Press
Allowed only during open show hours:
BLUE: Buyer, Retail Employee, Distributor Buyer, Corporate Buyer
GREEN: Exhibitor Employee **, Industry Associate, Workforce Development
YELLOW: Visitor, Non-Exhibit Manufacturers
BLACK: Artist
CLEAR: Media
Note: Red Exhibitor badge may escort Blue Buyer badge to the booth for meetings prior to show open.
Badge allotments by NAMM Member category:
Retail Member
1 blue Buyer or Retail Employee badge for each employee, based on employee count in the NAMM Member company record.
1 yellow Visitor green Associate badge per employee, based on employee count in the NAMM Member company record.
No badges over the allotment will be available.
Distributor Member
1 blue Buyer badge for each employee, based on employee count in the NAMM Member company record.
1 yellow Visitor or green Associate badge per employee, based on employee count in the NAMM Member company record.
No badges over the allotment will be available.
Exhibitor Member
8 red Exhibitor badges for the first 100 sq ft of booth space plus 2 additional red Exhibitor badges for each additional 100 sq ft. ***
1 green Employee badge for each employee not given an Exhibitor badge.
1 yellow Visitor or green Associate badge or black Artist badge per employee, based on employee count in the NAMM Member company record.
No badges over the allotment will be available.
Manufacturer Rep
1 red Manufacturer Rep badge for each Rep employee of the company.
1 yellow Visitor or green Associate badge per employee, based on employee count in the NAMM Member company record.
No badges over the allotment will be available.
Non Exhibit Commercial Member
4 yellow Non-Exhibit Company badge.
No badges over the allotment will be available.
Every registration in every category will count toward the company badge allotment.
Only those NAMM Member company employees who are registered for their own Buyer, Exhibitor, Manufacturer Rep or Non-Exhibit Company badge may register additional attendee names for their company. Attendees registered as Visitor may not register additional names.
*Note: Attendees with a red Exhibitor badge have the ability to remove product from the show floor and access the show outside of normal show hours. Because of this, the Exhibitor badge allotment may not be used for dealers, distributors or end users. Exhibitor badges are not permitted for minors, 17 or under.
**Note: Green Exhibitor Employee badges DO NOT admit the wearer onto the show floor before or after show hours (like red Exhibitor badges), so please plan badge allotments accordingly.
Important: Badge Policy Concerning Minors Visiting NAMM Trade Shows
- Non-trade/industry visitors under the age of 16 may not attend NAMM trade shows
- Trade/industry minors under the age of 16 may only attend NAMM trade shows if they are:
1. Retail employees as verified by an active NAMM Member company
2. Endorsed artists as verified by an active NAMM Member company - To attend a NAMM show, qualified minors must:
Be accompanied by an adult at all times
Have completed a Minor Release Form at On-Site Registration
Be wearing the appropriate NAMM trade show badg
IMPORTANT SAFETY NOTE: Minors are not permitted on the trade show floor during setup or teardown and strollers are not permitted on the Trade Show Floor at any time.
***Exhibitor Badge Allotment Chart:
Booth size (sq ft)
Exhibitor badge allotment
100
200
300
400
500
8
10
12
14
16
Booth size (sq ft)
Exhibitor badge allotment
600
700
800
900
1000
18
20
22
24
26
Other NAMM Show badge information:
- The NAMM Member Company name, as it appears in the NAMM Member Company record, will appear on all badges requested by that company.
- There is a $50 replacement fee for any lost or misplaced badge.
- Forms with fictitious or offensive names will not be processed.
- Additional badges exceeding company badge allotment are not available.
NAMM reserves the right to refuse admission and revoke any attendee trade show badge at any time. Transfer, sale or duplication of the trade show badges in any way is prohibited. Matching photo I.D. is required to gain entry to the trade show floor.
Violation of any of these terms may subject the holder to further action, including but not limited to, confiscation, revocation of the trade show badge, expulsion from the NAMM Show, and civil or criminal prosecution.