Technology

Test your knowledge

This tests your comprehension of the "Participative Selling for the Music Retailer" course. Good Luck!

How much should I be spending on advertising? Advertising is an important expenditure for any retailer. Yet the...

Henry Juszkeiwicz, CEO of Gibson Guitars, appears as a guest at NAMM U's Breakfast...

Bill Mendello is Chairman and CEO of Fender Musical Instruments Corporation. With his...

Fred Bramante from Daddy's Junky Music Stores, Inc., tells the story of how Daddy's began to implement their sales training...

The opportunity to better understand technology can help grow your business. You can build your Web presence, step-by-step, with some tips from...

When looking to create a Web site, employ a strategy from start to finish—the site should reflect your brand.
If you work with a...

There’s no getting around it—Internet marketing is essential to building your business. But how do you attract customers to visit...

Build your Web presence by posting video of your store employees or customers giving product reviews about instruments purchased from your...

Make your store's Web site stand out from the rest. Danny Rocks shares an idea to post video of your store employees or customers...

Don't have the resources to create an entire Web site? Danny Rocks explains how you can get a quick start on your Web presence using free blogging...

Identify which social media Web sites you should be a part of by investigating which ones are most popular with your current and potential...

Some stumbling blocks you might encounter when trying to add content to your Web site are: determining the type of content, where to find it and...

Every click on your Web site can be captured and analyzed using metrics. There are many things that can be measured such as the number of...

Do you blog, read blogs, or want to create a new blog? It's easier than you think. Watch as Danny Rocks shares his story about using...