The 2027 NAMM Show is HERE
And the world's music products industry is showing up in a big way. Think 5,400+ brands, a full week of can't-miss events, education, exhibits, and of course, live music. Get ready for the good stuff. While you're registering, you'll have the chance to snag tickets to pre-exhibit education summits, award shows, and support The NAMM Foundation — and no rush if you miss something. You can always come back and add more later.
If you have any questions during registration, please visit support.namm.org.
Got an Invite?
You're in! Just log in to your NAMM Dashboard using the email your invitation was sent to and update your profile. If you work for a NAMM member company, add your company in the NAMM Dashboard so your badge shows the right name. It helps us recognize you as a member and make sure you get the best experience possible.
After your profile is all set, you will proceed to badging.
When you are done, you will receive your registration QR code to pick up your badge at the show.
Self Registration
Start by filling out your NAMM Dashboard profile, then proceed to self-register under Badge Registration. If you qualify for Individual Membership, you can pay your annual dues and score free access to The NAMM Show plus year-round benefits after the show wraps up.
Just a heads up — NAMM member companies or companies registering for trade business need to join NAMM and go through the invitation process instead.
Media, Influencers and Content Creators
Get credentialed access to cover the show, capture exclusive content, and connect with the brands and artists shaping the industry. Whether you're filing stories, shooting video, or building content for your channel, we'll help you get the access you need.
Click Get Started to arrange your credentials with John Dolak, Director of Communications.
NAMM WEEK
January 26–30, 2027
Anaheim Convention Center • Southern California • Exhibits January 28–30