The NAMM Exhibitor Success Series

The NAMM Show at the Anaheim Convention Center

The NAMM Exhibitor Success Series

Maximize Your Experience. Extend Your Reach. Get Bigger Returns.

Four free sessions designed to help you turn your NAMM Show presence into one of your biggest brand opportunities of the year.

Oct. 26 – Nov. 16 | Mondays at 11 AM PT / 2 PM ET | Free for NAMM Exhibitors

Your NAMM Show Presence Reaches Further Than Ever

The audience is bigger, broader and more connected than what happens inside your booth.

60,000+

show attendees

122+

Countries represented

$9.8B+

Buying power onsite

58.8M

Views of NAMM content

Buyers. Artists. Creators. Educators. Influencers. Industry leaders. They're all part of today's NAMM Show audience — and this series will show you how to reach more of them.

Four Sessions. One Goal: Get More From the NAMM Show.

Today's live event audience expects more than just a booth. The series will help you take your strategy even further and maximize your ROI.

From understanding today's evolving trade show audience to commanding attention on the floor, extending your reach digitally and measuring what works, each session gives your team practical ideas you can put to work before January.

Register once. Join the entire series.

Who Should Attend?

BRING YOUR TEAM.

Start with the big picture. We recommend having your full event planning team and executive leadership join Session 1 to understand how the NAMM Show audience and opportunity have evolved. From there, identify the team member who will take the lead — attending the full series and turning what they learn into your plan for January.

The Sessions

SESSION 01 | OCT. 26 • 11 AM PT / 2 PM ET

The Evolved Trade Show Experience

The audience has changed. Has your strategy?

Trade shows aren't what they used to be — and neither are the expectations of the people walking the floor.

Kimberly Hardcastle, Chief Strategist of Freeman, shares national research into how attendee expectations are changing, while NAMM President & CEO John Mlynczak connects those trends to the opportunities available at The NAMM Show.

You'll learn:

What today's attendees expect from live events
How audience behavior is changing

Where The NAMM Show is investing to meet those expectations
How to rethink your 2027 strategy accordingly

Featuring:

Kimberly Hardcastle Chief Strategist, Freeman

John Mlynczak President & CEO, NAMM

SESSION 02 | NOV. 2 • 11 AM PT / 2 PM ET

Command the Floor

Turn your booth into a destination.

Your booth is more than a transaction point — it's a stage. Learn how to build an experience for the audiences you want to reach and give them a reason to find you.

You'll learn:

How to design for buyers, artists and influencers
What makes a booth engaging and shareable
How to create and promote in-booth events

How to identify and attract your highest-value audiences
Ways to increase your visibility across the show

Featuring:

Cindy SampleDirector of Trade Show Operations

Jackie BattagliaAssociate Director of Trade Show Sales

SESSION 03 | NOV. 9 • 11 AM PT / 2 PM ET

Beyond the Booth

Your NAMM Show audience doesn't stop at the edge of your booth.

Attendees begin planning their experience weeks before Anaheim — while millions more experience The NAMM Show digitally from around the world.

Learn how to make sure your brand is there when they're searching, planning, watching and sharing.

You'll learn:

How attendees use the NAMM Show app and map
Why completing your digital presence early matters
How NAMM Show Connect can drive discovery

How to generate digital leads
How creators can extend your reach far beyond Anaheim

Featuring:

Dan MoylanDirector Trade Show Sales

Amber LoveSenior Account Executive

SESSION 04 | NOV. 16 • 11 AM PT / 2 PM ET

Measuring ROX: Return on Experience

Turn what you've learned into a winning plan for January.

Everyone is looking for ROI, but when it comes to events like The NAMM Show, you need to measure the entire experience. Joe Federbush, CEO & Chief Strategist of EVOLIO Marketing, shares his expertise on how exhibitors can measure their return on experience, ensuring that your investment in The NAMM Show pays off all year.

You'll learn:

How to measure your ROX for your entire NAMM Show strategy.
What strategies from the previous three sessions can be implemented and measured in January.
How to align your team around your ROX goals for January

Practical strategies to quantify your presence, reach and results
What free resources are available to NAMM members to help measure your success

Featuring: