The World's Largest Brand Experience Event.
Your brand belongs here.
The NAMM Show App and Map
Where 150,000+ people go to plan their show — onsite and worldwide.
itineraries built
The NAMM Show App and Map puts your brand in front of two audiences at once: attendees planning their day onsite, and viewers around the world tracking the exhibitor map and schedule from home.
Two Ways to Show Up
Digital Brand Presence
Three tiers, one goal: get seen. With 800,000+ impressions up for grabs, here's how your brands can capture the audience.
NEW THIS YEAR
NAMM Show Connect
Attendees can now build AI-recommended schedules and exhibitor lists based on their interests — and your Digital Brand Presence level directly affects how often you're matched. The bigger your presence, the more you show up. Don't leave your brand out of the recommendation.
In-App Messaging & Banners
Put your brand directly in front of attendees as they browse — banner placements and targeted in-app messages that reach people while they're actively planning.
Combine both, and attendees won't just see your brand — they'll find their way straight to your key products and artist demo moments.
Reach The NAMM Show Audience
Everywhere They Are
Over 30,000 people attend education sessions and now your brand can meet them where they are!
NAMM has identified five key audiences who engage with our communications and pack the room at every NAMM Show session. New in 2027: get your brand in front of any of them through pre- and post-show emails, plus a presence at every session they attend.
Choose Your Audience
Same powerful placement, every audience: pre-show anticipation, post-show follow-up, and a seat in every session they attend.
Campus Activations
Your brand, everywhere attendees look — on stage, in the lobby, and around their neck.
Your brand can show up all over campus with a range of activation options. Or go bigger: bundle a Brand Boost package to combine campus visibility with digital brand exposure for maximum reach, onsite and online.
Ways to Activate
Award Shows
Align your brand with the industry's biggest moments and the people celebrating them.
Creator Lounge & Studios
Get your brand in the room where the show's most-shared content gets made.
Lobby Banners & Clings
Own the space every attendee walks through, multiple times a day.
Badges and Lanyards
Ride along with every single attendee, all show long.
Creator Lounge & Studios Engagement
The premier hangout for influencers — where content gets made and seen by 70 million+ worldwide.
Get your brand directly into the space where the show's biggest content moments happen, with options for every level of presence.
Ways to Engage
January 26–30, 2027
Anaheim Convention Center • Southern California • Exhibits January 28–30