What makes Google happy? In this NAMM U session, Larry Bailin, online marketing expert, breaks down the barriers that keep you from gaining the top Google positions you deserve. He shows how to keep your music retail business from being de-listed by Google, what it takes to get to page 1 on Google, and pay-per-click mistakes that can cost you money and get you bounced from a top spot.
Presented By Mike and Miriam Risko
A hashtag is a way of grouping a subject or a topic together, so it can be easily found in an online search. It’s a way of being part of a conversation, letting you connect with other social media users based on a common interest. Hashtagging can also be a way to make a statement without worrying about punctuation.
Presented By John Mlynczak, Sarah Jones and Tim Spicer
At 2016 Summer NAMM, Sarah Jones of Gruhn Guitars and Tim Spicer of Spicer’s Music discussed their best practices on Instagram and Facebook with John Mlynczak of Noteflight. Discover their strategies for these social media platforms, and find out what it means to your store.
Presented By Mike Ross
At 2016 Summer NAMM, Mike Ross of Sweetwater gave an all-out master class on core marketing fundamentals for music retailers. Ross, vice president of marketing for Sweetwater, is an 11-year veteran of the musical instrument and pro audio retailer. Here's the complete session.
Presented By Walter and Christie Carter and Zach Broyles
In just three years, Carter Vintage Guitars has grown into a $6 million indie retail powerhouse. Find out how YouTube and video marketing played a role in their growth. In this NAMM U session, owners Christie and Walter Carter, along with Zach Broyles, website manager, share their best practices and strategies with video.
Presented By CJ Averwater
At 2016 Summer NAMM, CJ Averwater, vice president of Amro Music, laid out strategies for music retailers who want to get found and rank high on Google. According to Averwater, Google holds about 65 percent of the market share for online searches—more than 3.5 billion queries a day. Discover his best practices.
Presented By Chrissy Hansen
Music retailers can win high search results on Google with quality content and a basic knowledge of SEO. Discover how search engine optimization works and how you can make it work for you with Reverb.com Director of Marketing Chrissy Hansen. Find out how to make the Google bots fall in love with your website, what tools are best for measuring success and why creating outstanding content that you are proud to share is always the best strategy.
Presented By James Harding
Recitals, student showcases, clinics, reading sessions—they’re not just educational events, they’re also profit opportunities. Industry veteran James Harding, president of Gist Piano Center, will show you how to turn your in-store education programs into powerful and profitable marketing events with a few easy-to-implement tips.
Presented By Cris Behrens
At the 2016 NAMM Show, Cris Behrens of Summerhays Music proved that you don’t need a big marketing budget to make a big impact. He updated his popular NAMM Idea Center session “Guerilla Marketing on a Chimp’s Budget 2.0” with new, out-of-the-box ideas to help you draw more customers to your business without spending much money.
Presented By Will Mason
Mason Music’s website has been the centerpiece of its marketing strategy. The site has generated numerous leads for the business, helping grow its lesson program to 650 students per week. At 2016 Summer NAMM, owner Will Mason encouraged retailers to do four things to ensure an effective website that engages customers and generates sales. Here are his best practices.