How can you drive more piano buyers into your store? In this NAMM U Online video session, author and columnist Bob Popyk explores that question and looks at successful promotional ideas with Sandy Boyce and Frank Harvey of Piano Distributors, Bob Carbone of Piano & Organ Center and website specialist Tom Folenta.
Presented By Bill Sebald
How do the largest and most successful music companies get top rankings on Google? What does it mean to you and your business? On November 30, search engine optimization expert Bill Sebald of Greenlane presented this special NAMM U webinar to answer those questions. Gain insider knowledge of what it takes to succeed with your SEO strategy, whether you're a retailer or a brand.
Discover how can values-based marketing can elevate your music business. In this article, Dennis Stafford of Organiksol Marketing explains how it works and shares four ways to get started with a values-based marketing strategy. He also looks at how values-based marketing increased one company's revenues by ten-fold.
Presented By Bob Phibbs, The Retail Doctor
Supercharge your music retail business for the fourth quarter and the holidays! This digital workshop will strip away your excuses, set your sights on how you can grow your business and leave you empowered.
In his recent article, James outlined the basic steps for Building Your Google My Business Profile. Though simply having a completed GMB profile will help your business rank higher in search results, it pales in comparison with what having an optimized Google My Business profile can do for your bottom line. Here are a few simple tricks that can help you maximize engagement for your Google My Business profile and propel your business to even greater success without costing you a dime.
In the last year, savvy music retailers have found creative, new ways to drive business and keep customers engaged with their brands via livestreaming, video and hybrid events. This has also given businesses an opportunity to connect with local and global audiences alike. What events worked well? Find out at this powerful panel discussion from 2021 Summer NAMM, led by DeDe Heid of Heid Music and featuring George Quinlan of Quinlan & Fabish and Jeremy Chapman of The Acoustic Shoppe. (Session is audio and slides only.)
Google My Business gives you complete control of the information Google lists about your business—and it's free. Here, James Harding, director of sales and marketing at Riverton Piano, reveals a few basic steps to setting up your Google My Business profile, so you can begin enjoying the benefits of the increasing local-listing emphasis on Google.
The more human and trustworthy your brand feels, the more your audience will buy into everything you say and do, literally. In this session, brand consultant Giles Orford takes a focused look at the value of developing a brand personality for your business. He also explores the pitfalls, shortcuts, do’s and don’ts, and reasons why (and why not) to develop your brand personality. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Is your business getting found on Google? Are you getting the top search results you want? In this session, SEO guru Bill Sebald reveals changes that affect your online visibility and new challenges businesses face in today’s SEO climate. You’ll walk away with a better understanding of how Google’s organic search algorithms work. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Want to boost your online sales? Introduce more customers to your products and services? Then don’t miss this exciting session from Glenn Haworth of Haworth Guitars. He shares proven keys to a website that converts prospects into customers. He covers website messaging, engaging content, call-to-action prompts, navigation, payment options, building trust and more. (This session originally aired during NAMM Believe in Music Week in January 2021.)

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