Are you using your YouTube channel to its full advantage? In this session, Dan Abel, director of marketing for Reverb.com and former content partnerships manager at YouTube, explores five little-known tools and features that will help you create better content, get your videos in front of a larger audience and more.
In this session, Michelle Schulp, website developer and lead designer for Inbound Audio Video, helps you identify your website’s primary call to action and create online experiences that support that goal. Discover how seemingly minor web design choices have a huge impact on how people interact with and understand your website—and how that can affect your company’s bottom line.
Presented By Link Walls
Doing social media is easy; mastering social media marketing is an art and a science. Still, it’s achievable for music businesses given some direction. In this session, Link Walls, vice president of digital marketing strategy for e-commerce giant ChannelAdvisor, walks you through the top five mistakes you’re probably making in your social media marketing, and offers tips and strategies to fix these mistakes.
Presented By Jenn Herman
Instagram provides a powerful way to connect with your customers and drive real business results. Here, the world’s leading Instagram blogger, Jenn Herman, offers the best tips and tactics to turn your Instagram account into a lead-generating tool. Get actionable ideas to update your Instagram profile for maximum results, take advantage of business profile tools to drive conversions and use calls-to-action effectively.
Presented By Mike Guillot
Music retail may be about face-to-face communication with our customers, but we can’t overlook the importance of email. So, how do we stand out from the clutter of email marketing and make the most of our communications? Mike Guillot of Mississippi Music offers 10 quick-and-easy tips for creating effective emails that get opened, read and responded to for measurable results.
More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? Are you prepared for the ever-evolving digital consumer—and today’s noisy business environment? In a special NAMM U Breakfast Session at The 2018 NAMM Show, online marketing guru Marcus Sheridan revealed how buyers have changed, how you can evolve with this shift and powerful examples from forward-thinking companies.
Presented By Mike and Miriam Risko
Working with other local businesses can be a great way to build community and even generate new sales. Cross-promoting with local partnerships can help increase your customer base and bring awareness to your brand. Mike and Miriam Risko of Mike Risko Music share their tips for working with other businesses to create a win-win for both.  
Port Mac Guitars has built a Facebook following with nearly 30,000 likes and heavy customer engagement, resulting in increased sales directly from the social platform. In this NAMM U session, Rob Mestric, company CEO and founder, reveals how to improve the look and success rate of your Facebook posts. He shows simple but often-overlooked Facebook strategies and discusses how to use its powerful set of marketing tools.
Presented By Mitch Gallagher
Looking to create more effective YouTube videos for your business? Want proven tips to improve your video marketing? Then check out this NAMM U session by Mitch Gallagher of Sweetwater. He shares practical YouTube tips and tricks, covering everything from video creation to YouTube channel essentials to helpful hacks.
You don’t need to be a professional marketer or photographer to reach customers on Instagram! Here, Ryan Sargent, social media manager at MakeMusic, and Billy Cuthrell, owner of Progressive Music Center, show you how to tear down the filters between you and your customers on social media and grow a following on Instagram. Find out how to introduce your business to new customers and drive engagement.

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