In the last year, savvy music retailers have found creative, new ways to drive business and keep customers engaged with their brands via livestreaming, video and hybrid events. This has also given businesses an opportunity to connect with local and global audiences alike. What events worked well? Find out at this powerful panel discussion from 2021 Summer NAMM, led by DeDe Heid of Heid Music and featuring George Quinlan of Quinlan & Fabish and Jeremy Chapman of The Acoustic Shoppe. (Session is audio and slides only.)
Google My Business gives you complete control of the information Google lists about your business—and it's free. Here, James Harding, director of sales and marketing at Riverton Piano, reveals a few basic steps to setting up your Google My Business profile, so you can begin enjoying the benefits of the increasing local-listing emphasis on Google.
The more human and trustworthy your brand feels, the more your audience will buy into everything you say and do, literally. In this session, brand consultant Giles Orford takes a focused look at the value of developing a brand personality for your business. He also explores the pitfalls, shortcuts, do’s and don’ts, and reasons why (and why not) to develop your brand personality. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Is your business getting found on Google? Are you getting the top search results you want? In this session, SEO guru Bill Sebald reveals changes that affect your online visibility and new challenges businesses face in today’s SEO climate. You’ll walk away with a better understanding of how Google’s organic search algorithms work. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Want to boost your online sales? Introduce more customers to your products and services? Then don’t miss this exciting session from Glenn Haworth of Haworth Guitars. He shares proven keys to a website that converts prospects into customers. He covers website messaging, engaging content, call-to-action prompts, navigation, payment options, building trust and more. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this session, Mark Anzelc, Reverb’s seller engagement senior manager, shares the secrets he’s uncovered from working with Reverb’s top sellers. Hear findings, advice and ideas for driving online sales straight from the experts. You’ll walk away feeling like you’ve cracked the e-commerce code! (This session originally aired during NAMM Believe in Music Week in January 2021.)
Major online retailers spend millions on building cutting-edge tools to increase visibility and decrease shopping cart abandonment. Here, marketing strategist and musician Peter Malick of Inbound AV shows you how these same technologies are available to help you grow your online sales. What’s more, they’re affordable and, in some cases, free. (This session originally aired during NAMM Believe in Music Week in January 2021.)  
In this session, Tom Webster, Edison Research senior vice president, walks you through the current state of podcasting and how musicians and the businesses that serve them can profit from this growing consumer trend. Webster focuses on the music industry’s opportunities in podcasting and looks at the latest developments from Spotify, Pandora and other streaming platforms as the line between “show” and “podcast” continues to blur. (This session originally aired during NAMM Believe in Music Week in January 2021.)
During Believe in Music Week, Smart Women in Music (SWIM) hosted a session to explore diversity in marketing. Hear from experts Liza Cruz of Red Shoes and Kristen Cho of Reverb on this topic. SWIM was founded in 2018 to expand diversity, inclusion and support for women in the industry. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Discover how to boost your sales and profits with Facebook, Instagram and Google advertising. Tracy Hoeft of Amplify 11 has managed more than 100 million ad impressions in the last year, and in this rapid-fire session, he shares with you what is working best. Get specific, applicable tips and a framework you can use. (This session originally aired during NAMM Believe in Music Week in January 2021.)

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