Is your online marketing getting lackluster results? Or, do you simply want to take your marketing to the next level and convert more potential buyers into customers and fans of your business? In this session, Frank Cowell, digital marketing veteran and CEO of Digitopia, shares the simple one-page online content marketing strategy that he’s developed over the course of a 20-year career.
In the United States alone, an estimated 48 million people listen to podcasts every week. In this session, Chris Bates and Tyler Marolf of TeacherZone and Los Rios Rock School will walk you through how to get started hosting a podcast for your own business. As the hosts of "The Teacher Zone" podcast, they share best practices on everything from required gear to ideas for successful content to distribution.
Have you invested time and resources into your website and online presence, only to see lackluster results? Your solution could be hiding in plain sight. Madison Revell, lead designer for marketing firm Inbound AV, shows how incorporating simple web design fundamentals can help your website generate more traffic and engage prospective customers, all while increasing your brand’s overall online success.
Leading social media consultant Jenn Herman hosted a session on current Facebook success strategies at The 2019 NAMM Show. The presentation offered practical tips to help you make the most effective use of your time and business presence on the social media platform. Discover how to catapult your Facebook presence ahead of the crowd.
New changes to Facebook are and have been impacting your audience reach and engagement, yet there’s no instruction manual to help you navigate these waters. In this special session for music retailers, brands and musicians, Dan Shinder, founder and CEO of Drum Talk TV, shows how to make the most of your Facebook presence. He also explores changes to Instagram and how to get better results on the platform.
Is your music business simply “doing social media,” or are you using social media to achieve your objectives and increase your business? In this session, online and social marketing authority Ben Blakesley walks you through the four steps required of any social media marketing program. Don't waste time and opportunity on ineffective tactics. Discover how to provide real value for your business.
Video is critical to marketing your business, but every social media platform calls for a different strategy. You’ll want to know about the ins and outs, do’s and don’ts, and latest updates on video for each platform. In this NAMM U session, Tim Spicer of Spicer’s Music moderates a panel of rock-star marketers who reveal their video success secrets for YouTube, Instagram and Facebook.
We live in an age of disruption. Every week, it seems there’s a new strategy, technology or social media that’s a “must use” or game-changer for your music retail business or brand. But trust, connection, consistency and service will always trump the next app to hit the market. And at The 2019 NAMM Show, marketing rebel and branding and customer-engagement expert Scott Stratten hosted an inspiring NAMM U Breakfast Session to help NAMM members navigate this age of disruption.
In this NAMM U session, Dan Abel, director of marketing for Reverb.com, looks at how to get the most from your YouTube marketing. He highlights five creators who’ve mastered the art of YouTube and what they can show you about growing your own audience. Discover best practices, strategies and secrets of the most effective video marketers.
In this NAMM U sesison, Tim Spicer of Spicer’s Music shares his best tips for hosting events that help drive business. As a NAMM Top 100 retailer and winner of Best Marketing and Promotions in 2017, Spicer offers best practices, his formula for success and valuable lessons learned along the way.