At the 2017 NAMM Show, Cris Behrens of Summerhays Music revealed his favorite social media campaigns from fellow music retailers. He chose Instagram and Facebook promotions that highlighted different approaches, from product to humor to advocacy. Discover what you can take away from these examples and best practices.
How the customers of tomorrow interact, engage and buy may look very different from what you see today. At The 2017 NAMM Show, award-winning marketing executive and author Larry Bailin hosted this NAMM U Breakfast Session to help NAMM members future-proof their businesses. Prepare for the customers of tomorrow by building better connections with the customers of today.
In just four years, Spicer’s Music has gone from startup to go-to store. Its secret? Hosting powerful events that engage the community and lead to a surge in sales, traffic and customer loyalty. Here, co-owner Tim Spicer walks you through these events, along with how he’s used them to compete with larger online retailers, get free advertising and become the local music retail hub.
Video marketing can be the most engaging way to reach an audience, but how do you get your videos noticed in the fast-paced world of YouTube and Facebook? During this NAMM U session, a team of music retail video experts weigh in. Get ideas from Mitch Gallagher of Sweetwater, Shane Kinney of Drum Center of Portsmouth and moderator John Mlynczak of Noteflight.
Imagine running a music lesson program that not only turns a profit but also increases your retail sales. In this NAMM U session, Paul Myatt, director of Forte School of Music in Australia, discusses the proven, low-cost guerilla marketing tactics that he’s used to build Forte into a program with more than 4,000 students across 12 locations.
Online marketing and social media can be a moving target. Just look at the explosion of Snapchat, Instagram Stories and Facebook Live during the past year. In this NAMM U session, Ben Ash, director of social media at Sam Ash Music, walks through the latest developments in social media, discusses what they mean for your business and shows how he uses them at his company.
At The 2017 NAMM Show, Tim Spicer of Spicer’s Music led NAMM Top 100 retailers in a session chock-full of innovative store-design ideas. These music retailers operate in vastly different locations and markets, and each one shared his unique vision to inspire fellow music retailers to get creative with store design.
Presented By Myrna Sislen and Ryan Sargent
Facebook ads often fail because the right people don't see them. Don’t let your Facebook ads be ignored! In this NAMM U session, Ryan Sargent, social media manager for MakeMusic, and Myrna Sislen, owner of Middle C Music, show you how to use Facebook’s built-in tools to help improve your next ad campaign.
Presented By Ben Blakesley
Ben Blakesley, marketing expert and social media marketing leader of Reebok, returned to The NAMM Show in 2017 after hosting a popular session on Instagram two years earlier. During his NAMM U session, he updated retailers on the latest changes to the platform, discussing new ways to connect with customers and audiences.
What makes Google happy? In this NAMM U session, Larry Bailin, online marketing expert, breaks down the barriers that keep you from gaining the top Google positions you deserve. He shows how to keep your music retail business from being de-listed by Google, what it takes to get to page 1, and pay-per-click mistakes that can cost you money and get you bounced from a top spot.