Presented By Mitch Gallagher
Looking to create more effective YouTube videos for your business? Want proven tips to improve your video marketing? Then check out this NAMM U session by Mitch Gallagher of Sweetwater. He shares practical YouTube tips and tricks, covering everything from video creation to YouTube channel essentials to helpful hacks.
You don’t need to be a professional marketer or photographer to reach customers on Instagram! Here, Ryan Sargent, social media manager at MakeMusic, and Billy Cuthrell, owner of Progressive Music Center, show you how to tear down the filters between you and your customers on social media and grow a following on Instagram. Find out how to introduce your business to new customers and drive engagement.
Presented By Peter Malick
Disappointed by poor returns from your email marketing? Find out how to harness cutting-edge techniques to grow your list, acquire new customers and re-engage existing customers. In this session, Inbound Audio Video CEO and MI industry marketing expert Peter Malick uncovers the six things that will transform your email list into a growth engine for your business.
Looking for effective ideas to drive store traffic and sales in a digital world? Then don’t miss this fast-moving roundup of proven promotions and events from an independent music retail leader, Whitney Brown Grisaffi of Ted Brown Music. She covers simple, powerful and not-so-obvious ideas for getting people into your store, introducing them to your brand and making them long-term customers.
Presented By Dan Abel
Video is an invaluable tool for building your customer base and improving your online visibility, but are you doing everything you can to ensure that your videos are making an impact? In this session, Dan Abel, director of marketing for Reverb.com, explores five powerful tips to help you grow your video audience.
Why do some companies consistently outperform everyone else—and stay at the forefront as the competition struggles to keep up? At The 2017 NAMM Show, marketing legend Guy Kawasaki revealed the answer in "The Art of Innovation," a NAMM U Breakfast Session. Kawasaki offered practical, surprising and even counterintuitive ideas to trigger innovation in your own music business.
Is your website getting stale? Are you looking for new ideas for website content that impact your bottom line? In this session, Will Mason and Nicole Patton of Mason Music explore how to craft compelling content that will drive new and returning traffic to your site and store. Get ideas that will help you build awareness, familiarity and likability with your retail business—and, ultimately, generate more sales.
Discover how some of the best-looking and most successful music stores in Nashville merchandise and design their showrooms—and what you can take away from their examples. Tim Spicer of Spicer’s Music moderated this panel discussion at 2017 Summer NAMM with the best of the best in Music City. They shared their most innovative and effective store design concepts and discussed how they made these ideas a reality.
Video storytelling establishes credibility and tells your story like no static picture or text can. How can you take advantage of this powerful tool at your music retail business? In this NAMM U session, Grant Billings of Steinway Piano Gallery Naples, John Fowler of Shoreline Music and Will Mason of Mason Music reveal their top promotional videos and best practices.
At the 2017 NAMM Show, Cris Behrens of Summerhays Music revealed his favorite social media campaigns from fellow music retailers. He chose Instagram and Facebook promotions that highlighted different approaches, from product to humor to advocacy. Discover what you can take away from these examples and best practices.