Everyone seems to be getting an angle on the NFT phenomenon, figuring out how it fits into their creative output. Beyond the creative and marketing issues, what are the legal issues that come to bear when the intellectual property resides in another dimension? Music industry attorneys discussed how this new technology can help artists find new ways to monetize their creativity. The panel was moderated by Susan Short at The 2022 NAMM Show. (Also, this session is presented by Dan Warren of Warren Media and Marketing.)
Instagram expert Jenn Herman did a deep dive into the five strategies that matter most for Instagram marketing at The 2022 NAMM Show. She reviewed how to utilize common tactics like Reels and hashtags, as well as other methods to grow your music brand on Instagram and drive more website traffic. With the constant updates happening on Instagram, this session will ensure you maximize your Instagram strategy this year. 
Video has become a critical success factor in marketing. In this session from The 2022 NAMM Show, Tracy Hoeft of Amplify 11 reveals what’s working in video marketing right now. Get a specific framework for making thumb-stopping videos, including tips and tricks specific to TikTok, YouTube and Instagram. Great videos can propel your social media and general marketing efforts. Watch this powerful double session to level up your video game.
Looking for the latest strategies to drum up sales with Facebook and Instagram ads? In this session from The 2022 NAMM Show, Ayana Webb, owner of The Musical Webb, discussed the most effective campaigns that help businesses tap into the highest-quality audiences, such as catalog, conversion, lead generation and store traffic campaigns. Get best practices and the most updated information from Webb, who has built an online lesson program with thousands of students using online advertising.
In this NAMM U Online video session, author and columnist Bob Popyk explores how to turn online piano shoppers into buyers. He’s joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band. Together, they look at new online marketing strategies, tactics and tips for piano retailers.
Artificial Intelligence session
How are artificial intelligence and artificial creativity impacting artists, musicians and content creators? Find out in this fascinating, future-forward discussion hosted by A3E (Advanced Audio + Applications Exchange), as an expert panel explores how these technologies are influencing their craft. They’ll look at how content creators are using AI in the creative process, when problem-solving and to assist with production.
There’s no doubt that the right artist or video can trigger a sale, and driving new business through talent and product reviews doesn’t have to be limited to large companies. In this session from 2022 Believe in Music, artist-relations and marketing expert Dennis Stafford of Organiksol Marketing shared vital insights into new ways you can leverage artists, bands and influencers to drive sales.
If you’re not harnessing text-message marketing, you’re missing out on powerful opportunities to get in front of the people you most want to reach. In this session from 2022 Believe in Music, Sean Lewis of Tier Level Digital Marketing looked at how text-messaging strategies and campaigns can be extremely effective for driving revenue and business growth. He shared proven ideas for successful text campaigns, looking at different platform resources.
In this NAMM U Online video session, author and columnist Bob Popyk looks at selling pianos online, exploring everything from bringing keyboard buyers into your store through social media to marketing pianos through your website. He's joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band.
Are you looking for a fun, creative way to connect with your current customers and reach new ones? Look no further than TikTok, the video social networking platform with more than 1 billion global users. In this session from 2022 Believe in Music, Melissa Loggins, owner of Music Authority, and her team will show you how to use TikTok to spotlight products, show off teachers in your music lesson program and innovatively connect to your customers.

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