In this session, Ayana Webb, founder of The Musical Webb, reveals how she maximized her revenue and customer base with the power of email marketing. She shares the most effective ways to build your email list, best practices for broadcasting and email marketing tools that can double, if not quadruple, your sales without incurring additional costs. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this session, Tom Webster, Edison Research senior vice president, walks you through the current state of podcasting and how musicians and the businesses that serve them can profit from this growing consumer trend. Webster focuses on the music industry’s opportunities in podcasting and looks at the latest developments from Spotify, Pandora and other streaming platforms as the line between “show” and “podcast” continues to blur. (This session originally aired during NAMM Believe in Music Week in January 2021.)
During Believe in Music Week, Smart Women in Music (SWIM) hosted a session to explore diversity in marketing. Hear from experts Liza Cruz of Red Shoes and Kristen Cho of Reverb on this topic. SWIM was founded in 2018 to expand diversity, inclusion and support for women in the industry. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Discover how to boost your sales and profits with Facebook, Instagram and Google advertising. Tracy Hoeft of Amplify 11 has managed more than 100 million ad impressions in the last year, and in this rapid-fire session, he shares with you what is working best. Get specific, applicable tips and a framework you can use. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In the last year, people have been spending more time than ever online, platforms have evolved and tactics that have worked in the past aren’t having the same impact. In this session, Reverb’s Mallory Nees helps you rethink your social media strategy for 2021. You’ll walk away with actionable tips to help you connect online with the audiences that matter to you most. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Often, achieving viral status on Facebook, YouTube, Instagram and other platforms feels good but means nothing. Find out what metrics actually matter to your online media marketing in this special session from Scott Stratten, marketing rebel and sales, branding and relationship expert. He reveals what you want to know about metrics using a real-life case study from his own business. (This session originally aired during NAMM Believe in Music Week in January 2021.)
If we can find new, personal ways to bring the in-store experience into customers’ homes, we can look forward to building upon last year’s successes and creating a bright future for our companies. Here, James Harding, director of sales and marketing for Riverton Piano, shares five simple ways to bring your in-store culture to your website and online presence. He covers everything from product pages to video to web chat.
Do you want to increase your software sales using the XCHANGE platform? Then discover best practices directly from XCHANGE President Ray Williams. In this video, he shares power tips for boosting your software business via XCHANGE, covering everything from optimizing your website and working with vendors to training your team.
Find out how to make the most of Facebook and Instagram advertising to grow your customers and fan base. Ayana Webb has harnessed these tools successfully to build a web-based lesson business with more than 3,000 online paid students. In this session from The 2020 NAMM Show, she unpacked how to narrow down to the best targeted audiences, create ads that grab attention and build a quality fan base that has the potential to become paying customers.
Are you looking to boost your sales on Reverb? In this special online session, Sebastian Fabal, the company’s senior director of operations and outreach, reveals power tips for bolstering your Reverb business. He offers advice for improving your listings, diversifying your inventory and audience, and creating operational efficiencies on the online buying and selling platform. Discover how to grow your Reverb business today.

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