How are successful music lesson operators running their programs in a post-pandemic world? Find out at this fast-moving idea fest with top lessons experts, including Lauren Haas Amanfoh of Royalton Music Center, Laura Paone of Hi-Line Music and Melissa Loggins of Music Authority. Moderated by Pete Gamber, this panel from 2022 Believe in Music weighed in on everything from hybrid lessons and group programs to effective lesson marketing ideas.
Are you looking to increase your music lesson sign-ups, both locally and globally? Ayana Webb of The Musical Webb has grown her online piano program to more than 9,000 total online students by leveraging Facebook ads. During this session from 2022 Believe in Music, she covered best practices for setting up your ad, choosing the best audiences and crafting the right messaging for those audiences.
Running a successful remote lesson program isn’t about making things work until we go back to normal; it’s about making the best out of remote music lessons—and finding ways to engage students in the new “next.” Here, Mike and Miriam Risko of Mike Risko Music School show you tricks and tips to get your remote lesson program up and running smoothly. (The presentation originally aired during NAMM Believe in Music Week in January 2021.)
Up your virtual lesson game! Discover how to become a more visually and sonically engaging remote lesson facilitator with a few quick technology and prep tips. Get a blueprint to build your new video production solution from items you already have in your home. This session is presented by Fernando Jones, the founder of Blues Kids of America and Blues Camp. (The presentation originally aired during NAMM Believe in Music Week in January 2021.)
You have students enrolled in virtual lessons. But if they don’t have performance opportunities, you’ll probably start losing them. If you want to keep them for the long haul, remote lesson ensemble programs could be your answer. In this session, music lessons expert Pete Gamber offers critical advice for running virtual ensembles in a post-pandemic world. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this NAMM U Online session, Fernando Jones shares his best practices for transitioning from in-person to online music lessons. Jones is the founder of Blues Kids of America and Blues Camp, the Blues Ensemble director at Columbia College Chicago and an international recording artist. Here, he covers tips for getting started with virtual lessons, approaches for preparing the student (and parents), tech tools and more.
In the new age of online teaching, and in particular online music lessons, taking care of our physical and mental health is vital. To sustain a practice, we need to be aware of the cost that online teaching can take on our health and be proactive about our own self-care. Here, Jonathan Shue of Dusty Strings Music Store & School in Seattle shares tips for staying well.
Want to make no-shows a thing of the past? Mike Risko Music has just about eradicated no-shows from its lesson program, and here, company founders Mike and Miriam Risko share their tried-and-true ideas. They reveal how to set up and communicate an effective policy, popular alternatives for no-shows that parents love and how to successfully use video lessons and video assignments. Find out how to ensure students get their lessons when they can’t make it and your teachers get paid.
Don’t let common crises in your music lesson program hurt your student retention. In this session, Melissa Loggins of Music Authority offers practical tips to help you address the five biggest customer-service crises in a lesson business without losing your cool. She covers everything from handling late fees to parents who are unhappy with a cancellation policy.
At the 2019 NAMM Show, Eileen Tan of 7 Notes Music School shared her tips on how to hire the best teachers for your lesson program and business—and avoid bad hiring decisions. Tan guaranteed that you’ll save yourself time and mistakes by following these tips.

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