Big Music recently boosted student sign-ups in its lesson program by 15 percent, from 700 to more than 800 students—and did so without breaking the bank. In this session, Richard Berkman of Big Music reveals the cost-effective strategies behind his lesson program’s growth, and what they mean to your own lesson operation.
Resonate Music School & Studio is one of the fastest-growing lesson operations in North America, hosting 1,000 music lessons per week and operating a 24-hour-a-day recording studio. Here, Michael Cathrea, co-founder and president of Resonate, offers unique insight into how he and his team built the business to that size in just six years. Whether you have an established program or are just getting started, he’ll get you thinking differently about how to improve your lesson business.
Mike & Miriam Risko
Presented By Mike and Miriam Risko
Mike Risko Music now uses mindfulness concepts in its music lesson program. This has helped students and their parents get the most out of lessons and has also helped with retention. Here, company co-founders Mike and Miriam Risko share how they've incorporated mindfulness concepts into lessons—and how you can, too.
Adult students can be an untapped customer base for your music lesson program, but they require a much different approach than other students. Here, Jonathan Shue, education director of Dusty Strings Music Store & School, shares expert tips, best practices and ideas for helping potential adult students warm up to the idea of taking music lessons.
Wentworth Music has expanded its lesson program from 90 to nearly 1,000 students—and in a mid-size city of less than 200,000 people. Here, NAMM Top 100 finalist Noel Wentworth from Wentworth Music shares the eight strategies that made this possible. He dives into proven ideas for student retention, team development, teacher interviews, lesson do’s and don’ts, and more.
Keeping good teachers in your music lesson program can be as important as keeping your students and customers. When Melissa Loggins of Music Authority lost a handful of instructors recently, she had to adjust how she worked with her teachers. Find out how she improved her teacher retention in just 5 minutes a day, and how you can, too.
What’s the X-factor in successful music lesson programs? How do the savviest lesson studio operators handle the most common issues—makeup lessons, retaining students and new signups? Go behind the scenes and find out at this fast-moving NAMM U panel with three music-lesson rock stars, all NAMM Top 100 Dealers: moderators Cindy and Rand Cook of The Candyman Strings & Things, Mike and Miriam Risko of Mike Risko Music, and Robin Sassi and Kimberly Deverell of San Diego Music Studio.
In the past decade, Melissa Loggins of Music Authority has seen signups and retention skyrocket in her music lesson program. Here, she shares the five strategies that made this happen. Discover how to grow your own lesson program by implementing these simple but critical concepts. She covers everything from hosting effective student performance opportunities to creating stronger bonds with parents to the importance of the front desk.
Your music lesson operation can significantly increase your retail business, and vice versa, but it requires a conscious effort. Here, music lessons authority Pete Gamber offers proven, real-world ideas to grow your retail business with music lessons. Don’t miss this opportunity to take your lesson program and your sales to new heights!
Presented By Jonathan Shue
Group classes are an affordable way to increase enrollment in your private lesson program, add value to your business and foster a community of loyal customers. In this session, Jonathan Shue, education director of Dusty Strings Music Store & School, shares his strategies for steadily growing enrollment in group classes and nurturing a community of eager students, teachers and customers.

Pages