Keeping good teachers in your music lesson program can be as important as keeping your students and customers. When Melissa Loggins of Music Authority lost a handful of instructors recently, she had to adjust how she worked with her teachers. Find out how she improved her teacher retention in just 5 minutes a day, and how you can, too.
What’s the X-factor in successful music lesson programs? How do the savviest lesson studio operators handle the most common issues—makeup lessons, retaining students and new signups? Go behind the scenes and find out at this fast-moving NAMM U panel with three music-lesson rock stars, all NAMM Top 100 Dealers: moderators Cindy and Rand Cook of The Candyman Strings & Things, Mike and Miriam Risko of Mike Risko Music, and Robin Sassi and Kimberly Deverell of San Diego Music Studio.
In the past decade, Melissa Loggins of Music Authority has seen signups and retention skyrocket in her music lesson program. Here, she shares the five strategies that made this happen. Discover how to grow your own lesson program by implementing these simple but critical concepts. She covers everything from hosting effective student performance opportunities to creating stronger bonds with parents to the importance of the front desk.
Your music lesson operation can significantly increase your retail business, and vice versa, but it requires a conscious effort. Here, music lessons authority Pete Gamber offers proven, real-world ideas to grow your retail business with music lessons. Don’t miss this opportunity to take your lesson program and your sales to new heights!
Presented By Jonathan Shue
Group classes are an affordable way to increase enrollment in your private lesson program, add value to your business and foster a community of loyal customers. In this session, Jonathan Shue, education director of Dusty Strings Music Store & School, shares his strategies for steadily growing enrollment in group classes and nurturing a community of eager students, teachers and customers.
Want to boost retention in your lesson program? How about increase referrals and student involvement? Then check out this session from Melissa Loggins of Music Authority, who has built a lesson program that families and students wouldn’t think to quit—even when overscheduled with school, sports and other activities. Hear simple but effective steps she’s taken to create a program that’s designed for growth, community involvement and retail sales. 
YouTube, Skype and smartphones have changed the way people learn music. Is your lesson program keeping up? In this session, Billy Cuthrell of Progressive Music Center, a successful lessons business with 1,100-plus students weekly, shows how he’s expanded, modernized and updated his lessons using simple technologies.
Lesson programs need constant fine-tuning to stay relevant and successful. During the past 23 years, The Music Room has regularly refined its program to keep up to date with customer trends while also protecting its bottom line. Here, company owner Carol Cook shares her biggest takeaways and hard-earned wisdom from more than two decades of working and reworking her program.
Sometimes, making just one big mistake can stall a lesson program. Here, lessons guru Pete Gamber lays out the biggest mistakes that impede a program’s success. He also shows how fixing any one of these “big mistakes” can transform a weak lesson program into a growing program that differentiates your business from the competition.
Generation Z kids bring a whole new set of challenges to music teachers and parents. Gen Z students learn differently because of their exposure to technology. So, how do you get a generation of kids known for their short attention spans to cope with the difficulties of mastering an instrument? Mike and Miriam Risko of Mike Risko Music School share their best tips.

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