The NAMM Show
Artists & The Music Business Converge at The NAMM Show
Events • Jan 26–30, 2027 | Exhibits • Jan 28–30, 2027 | Anaheim Convention Center
This Is Where the Connection Is Real
For decades, artists from around the world have been drawn to the energy of The NAMM Show. The world's annual gathering place for the music products industry, The NAMM Show showcases the latest musical instruments, pro audio gear, live event equipment and everything in between that serves the technical and creative needs of the music business. Each January in the halls of the Anaheim Convention Center in Southern California, industry pros get directly connected to brands both well-known and trailblazing, testing the latest products and having conversations that often lead to new collaborations and business opportunities. Find your connection here.
Discover the Gear and Technology Inspiring the Music Business
Discover solutions that can transform the way you do business in the year ahead. The NAMM Show offers ample demoing opportunities and meeting spaces to connect with your contacts. Product areas include:
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Can’t-Miss Events
Industry Insights
This NAMM U breakfast session kicks off the show, featuring dynamic discussions with industry leaders who share their views on how and why our industry landscape is changing. Hosted by NAMM President and CEO John Mlynczak, don't miss the conversation that addresses how music businesses can continue thriving amid fast change.
NAMM TEC Awards
You'll find a packed house at the NAMM Technical Excellence & Creativity Awards, held every year to recognize the most innovative products and people of the pro audio and sound production space. This is a career highlight for professionals and a celebration of successful team collaborations, entwined with star hosts and live performances.
Bass Magazine Awards
Be part of the event that recognizes innovation and iconic artists in the bass world. Back for another year, and this time right on The NAMM Show Campus, the Bass Magazine Awards promises to be a high-energy evening of live performances, special guests and buzz-worthy moments for the bass community.
She Rocks Awards
Seats at the She Rocks Awards are coveted by NAMM Show attendees. The music business shows up in full force to witness the year's honorees — women in the music industry who represent the creative, technical and leadership accomplishments that elevate the music business.
“I'm here to network and meet amazing musicians, learn as much as possible, and experience the show to the fullest. The energy is off the charts.”
Melanie Chryshelle, Jazz Singer
Education Sessions for Artists & Music Business Pros
Find hundreds of education sessions at the show, including dozens tailored for artists and music business professionals. Tap into expert insights at our sessions, panels and workshops, giving you a renewed look at where the music industry is headed:
- NAMM U sessions provide a diverse range of content addressing the music business and its trends, challenges and opportunities. Past topics include How to Tell Your Brand Story on Instagram, Crafting Song Pitches That Get Heard, and New Trends and Tips for Sync Licensing.
- TEC Tracks is where engineers, producers and artists narrow in on trends, innovation, disruption and opportunity within the audio industry. Past topics include Music in Advertising: A Producer's Update; Behind the Hits: Legends of the Studio; and Charlie Puth: Turning Ideas Into Hit Songs.
- The TEC Tracks Studio Summit is a unique opportunity to access respected names in pro audio and studio operations. Gain a wider and deeper perspective on the strategies and latest concepts shaping today's studio business.
Bands at NAMM
Bands at NAMM is where you discover globally-known and emerging artists and get plugged into an electric music scene. Over five days, The NAMM Show offers dozens of live music concerts across multiple campus stages, providing you with a prime opportunity to experience artist stage presence, production techniques, sound technology, audience reactions, and all the elements that merge into a memorable show. No doubt you'll be among the music industry trifecta — creatives, fans and business reps — living up a shared experience, starting in the mornings and going well into the nights.
2026 Artists
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Register for The NAMM Show
Join thousands of music, sound and entertainment technology professionals at the industry's premier gathering. Discover new products, build valuable connections and experience everything The NAMM Show has to offer.
Looking to Exhibit? Explore Booth Options
Put your brand in front of qualified buyers, retailers, distributors and industry professionals. Explore exhibit options designed to help you grow your business and maximize your visibility.
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Your Ultimate Show Companion
Discover more and plan smarter with The NAMM Show App. Find exhibitors, personalize your schedule, set up meetings, and access maps, education sessions and connections — all from your phone or desktop.
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