The digital consumer has changed business as we know it. How can your business keep up, and even lead, in this new reality? During this NAMM U Breakfast Session at 2018 Summer NAMM, international marketing thought leader Marcus Sheridan revealed proven steps for turning a traditional organization into a powerhouse for this age of online marketing, e-commerce and disruptive technologies.
The future of retail is right now. So who is winning in this new reality and why? That was the focus of “Retail Innovators,” the opening NAMM U Breakfast Session at 2018 Summer NAMM. Hosted by NAMM President and CEO Joe Lamond, the session featured discussions with some of the most forward-thinking music retailers of today. They shared how they’re thriving with innovative, effective and sometimes unconventional business models.
Cosmo Music’s Mark Hebert has seen tremendous growth in his company’s CosmoFest, an all-out music and gear festival, with 14,000-plus registrants this year. During “Retail Innovators” at 2018 Summer NAMM, Herbert shed light on the event’s success in an interview with NAMM President and CEO Joe Lamond. Herbert and Chris Bates of TeacherZone also discussed Cosmo’s latest lesson program updates.
Scott and Monique Robbins of G-Brat’s Guitars built a $2 million-a-year music retail business from their home—without employees—using online selling platforms, such as Reverb. During “Retail Innovators” at 2018 Summer NAMM, the husband-and-wife couple revealed their success strategy in an interview with NAMM President and CEO Joe Lamond.
During “Retail Innovators” at 2018 Summer NAMM, Tony Schreiber of Pedal Genie discussed his company’s unique business model with NAMM President and CEO Joe Lamond. Founded five years ago, Pedal Genie is a subscription-based effects pedal service. (Think Netflix for pedals.) It’s also part of Florida-based music retailer Gear Hero HQ.
In 2013, Randy Shayler purchased Zeswitz Music, a 90-year-old school music retailer. Since then, the company’s sales have increased more than 40 percent, and the number of schools served has nearly doubled. During “Retail Innovators” at 2018 Summer NAMM, he discussed how Zeswitz achieved that growth with NAMM President and CEO Joe Lamond.
Don’t miss out on your big best-seller for the holidays—and beyond! Saturday morning at 2018 Summer NAMM closed with “Best in Show,” a fast-moving roundup of the biggest products, services and technologies on the exhibit floor. Moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, this NAMM U Breakfast Session featured a panel of gear experts who shopped the far corners of the show floor to bring you their top picks. Discover the new products everyone will be talking about, and find out why these products matter to you.
The 2018 NAMM Show kicked off with “Breakfast of Champions,” featuring a series of up-close interviews with industry thought leaders. This NAMM U Breakfast Session covered the importance of taking risks and began with its host, NAMM President and CEO Joe Lamond, discussing the critical role of risk-taking in advancing the music products industry.
Lee Anderton’s retail business, Andertons Music, skyrocketed after he began an aggressive video marketing strategy in 2010, driven by YouTube. Anderton shared his growth story and discussed the importance of branding with NAMM President and CEO Joe Lamond during “Breakfast of Champions” at The 2018 NAMM Show.
QSC’s growth story includes a series of calculated risks at critical inflection points for the company—the transition from guitar amps to power amps and moving into build-to-order manufacturing. During “Breakfast of Champions” at The 2018 NAMM Show, company co-founders Pat Quilter and John Andrews discussed this and more with NAMM President and CEO Joe Lamond.