What's the state of the piano industry, and where's it going? In this NAMM U Online video session, author and columnist Bob Popyk weighs in with Art Olson of Artistic Pianos, industry veteran Larry Fresch and website specialist Tom Folenta. They explore trends, current opportunities and post-pandemic realities in acoustics, digitals, lessons and online marketing.
2021 Summer NAMM began with the "State of the Industry Address," hosted by NAMM President and CEO Joe Lamond. This special opening session looked forward by looking back at a year we’ll never forget. In a series of one-on-one interviews, Lamond and a group of industry thought leaders explored the state of business, the future and lessons learned from a once-in-a-lifetime pandemic.
During 2021 Summer NAMM's "State of the Industry Address," NAMM President and CEO Joe Lamond sat down with Sammy Ash, chief operating officer of Sam Ash Music. In an exciting conversation, they discussed the state of the music products and sound market, vital industry trends and how Sam Ash Music navigated the pandemic as a large chain retailer.
Laura Penrose took the helm of Nick Rail Music just months before the start of the pandemic. At 2021 Summer NAMM's "State of the Industry Address," she sat down with NAMM President and CEO Joe Lamond to tell the story. They discussed how she adapted the school music retail business to the pandemic, lessons learned and the incredible value of a peer network.
Jamie Deering took the helm of Deering Banjo in late 2019. And as she put it, she went through "pretty much everything a CEO would possibly experience in their entire career in 12 months." At 2021 Summer NAMM's "State of the Industry Address," she shared this journey with NAMM President and CEO Joe Lamond. They looked at everything from how Deering handled the initial shutdown to the importance of mentorship.
During the 2021 Summer NAMM "State of the Industry Address," NAMM President and CEO Joe Lamond sat down with two leaders of the guitar market: Martin Guitars Chairman and CEO Chris Martin and Taylor Guitars Chief Financial Officer Barbara Wight. They shared their insights on the state of the music products business and also succession, namely Taylor Guitars' employee stock ownership plan.
The second day of 2021 Summer NAMM kicked off with "Best in Show," a roundup of the biggest products, services and technologies on the exhibit floor. Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, moderated a panel of top music retail judges as they revealed their winning picks. They also weighed in on why they chose particular products, sharing sales tips and potential customers for this gear.
You’ve spent the last year meeting, selling and marketing on Zoom (and other virtual platforms). Now, it’s time to up your game. Get critical power tips for virtual communication from Scott Stratten, best-selling author, marketing rebel and sales, branding and relationship expert. Here, he covers what you don’t think about when communicating virtually—those counterintuitive behaviors that are different from talking in-person. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Few know what must be done to adapt to new COVID-era realities like Bob Phibbs, an internationally recognized business strategist. And in this special session for Believe in Music, Phibbs shared his outlook on the state of retail and, more importantly, how to succeed in the new “next.” (This session originally aired during NAMM Believe in Music Week in January 2021.)
On January 25, NAMM hosted “Best in Show” for Believe in Music Week. This virtual NAMM U session featured a roundup of the biggest products and technologies featured at Believe in Music, as chosen by a panel of gear experts. The panel was moderated by Frank Alkyer of Music Inc. and UpBeat Daily magazines. Check out the winners now!

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