Andertons Music’s YouTube channel has more than 75 million YouTube views and 315,000 subscribers. Join Lee Anderton for an insightful look at how he did it—and what it means to your business. In this fast-moving presentation, Anderton will show how he grew his store’s YouTube channel, how it’s expanded his customer base and what you can take away from his best practices. Expect helpful online marketing tips, proven advice and more than a few entertaining examples.