About NAMM Hero (Old)

About NAMM

Our Vision, Mission, and Objectives

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NAMM — Believe in Music

NAMM is the music, sound, and event industry's trade association. As your association, we work to grow the industry and support music-making worldwide. Join NAMM and help power our industry's future.

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Vision

A world where every person has access to the joy of making music, supported by a thriving, innovative,
and united music products industry.

Mission

Strengthen the music products industry and promote the pleasures and benefits of making music.

Strategic Objectives

Gather the Industry

  • Deliver premier global convenings that foster meaningful business growth and community connection.

  • Provide opportunities to showcase innovation, network, and discover new markets.

  • Leverage digital platforms to extend engagement beyond events.

Serve Members

  • Provide member services, for small retailers to multinational brands, with scalable benefits.

  • Provide actionable research to inform decision-making.

  • Support members in adapting to evolving technologies, best business practices, and consumer behaviors.

Grow the Industry

  • Advocate globally for music education, equity in access, and recognition of music’s cultural and economic value.

  • Invest in initiatives that inspire new music makers—youth, adults returning to music, and diverse
    communities worldwide. 

  • Partner with educators, nonprofits, and governments to position music-making as essential to lifelong learning and wellbeing.