Vision, Mission and Objectives
NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the $17 billion global music products industry. Our association—and our trade shows—serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting. NAMM's activities and programs are designed to promote music making to people of all ages.
The Model for Industry Growth—The History
Before there was an industry or an association, there was a belief...in music. That belief led to a vision: We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of the right. That vision led to a mission: To strengthen the music products industry and promote the pleasures and benefits of making music.
More than a century later, that vision and mission have attracted a growing, thriving worldwide community of thousands of deeply passionate, talented companies that make, buy and sell the instruments that allow millions of people to make music. That community is called NAMM, the trade association of the international music products industry.
At NAMM we strive to...
Do the right thing with respect, passion, humor, teamwork and accountability.
- Do it with respect – Respect builds trust and energizes people to live responsibly and ethically at work, in our community, and in our world.
- Do it with passion – Passion drives creativity, innovation, commitment, and loyalty.
- Do it with humor – Humor lightens the load and makes the journey more enjoyable.
- Do it with teamwork – Teamwork unites us in our shared Mission and fosters an open expression of ideas.
- Do it with accountability – Accountability raises the bar, rewards achievement, and invites us to grow.
5790 Armada Drive
Carlsbad, CA 92008