One of NAMM's many goals is to provide retail members with marketing tools and opportunities to help increase store traffic, broaden and strengthen demographics of their customer base, and encourage community involvement through direct-to-consumer marketing. The programs listed below are available in most markets, and they are designed to help drive brand new potential customers into your store.
The Best Communities for Music Education (BCME) program is a signature program of The NAMM Foundation that recognizes and celebrates schools and districts for their support and commitment to music education and efforts to assure access to music for all students as part of a well-rounded education.
Community Music Making is a NAMM Foundation signature program that promotes the pleasures and benefits of making music. The NAMM Foundation presents music-making activities and resources for NAMM members and community organizations to spread the joys and benefits of making music.
Each year The NAMM Foundation invites NAMM members to participate in an annual Day of Service in Anaheim, CA (January) or Washington, D.C. (May) that supports the initiative of providing every child in those districts the opportunity for a well-rounded education that includes music.
Each January, college music students and faculty from across the U.S. gather in sunny Southern California for GenNext at The NAMM Show. GenNext is a collaboration between The NAMM Foundation and The College Music Society (CMS) that offers students and faculty access to The NAMM Show.
Museum of Making Music
The NAMM Museum of Making Music is a signature program of The NAMM Foundation. Through hands-on exhibits, engaging community events, and educational programs the NAMM Museum provides visitors with an interactive learning experience that celebrates the people and products that bring music to our world. NAMM members receive free admission to the NAMM Museum of Making Music.
NAMM Music Education Advocacy D.C. Fly-In
Each spring, NAMM members gather in Washington, D.C. to serve as advocates for the right of every child to learn and grow with music by visiting with their elected representatives on Capitol Hill.