One of NAMM's many goals is to provide Retail Members with marketing tools and opportunities to help increase store traffic, broaden and strengthen demographics of their customer base, and encourage community involvement through direct-to-consumer marketing. The programs listed below are available in most markets, and they are designed to help drive brand new potential customers into your store.
The Best Communities for Music Education (BCME) program is a signature program of The NAMM Foundation that recognizes and celebrates schools and districts for their support and commitment to music education and efforts to assure access to music for all students as part of a well-rounded education.
Community Music Making is a NAMM Foundation signature program that promotes the pleasures and benefits of making music. The NAMM Foundation presents music-making activities and resources for NAMM members and community organizations to spread the joys and benefits of making music.
Make Music Day is an annual celebration that occurs each June 21, when people in more than 700 cities around the world make music together on the summer solstice.
Each spring, NAMM members gather in Washington, D.C. to serve as advocates for the right of every child to learn and grow with music by visiting with their elected representatives on Capitol Hill.
The SupportMusic Coalition on Coalitions supports NAMM members and their networks working on state-level music and arts education advocacy efforts. As a network of advocates, the CoCs provides tactics, resources and best practices to move and improve state-level policies, funding and advocacy for music and arts education.