Member Programs

One of NAMM's many goals is to provide Retail Members with marketing tools and opportunities to help increase store traffic, broaden and strengthen demographics of their customer base, and encourage community involvement through direct-to-consumer marketing. The programs listed below are available in most markets, and they are designed to help drive brand new potential customers into your store.

Make Music Day is an annual celebration that occurs each June 21, when people in more than 700 cities around the world make music together on the summer solstice.

Each spring, NAMM members gather in Washington, D.C. to “stand up for music education” and to serve as advocates for the right of every child to learn and grow with music.

NAMM member retailers are encouraged to order Sesame Street “Sing it, Strum It” Brochures to display in their stores at sales counters or lesson waiting rooms. Distributing these brochures are an excellent way to help drive interested young music makers and parents to retail stores. The brochures are bilingual (English on one side, Spanish on the other). Email Bethany Gilbert to order your complimentary copies today.

The Best Communities for Music Education (BCME) program is a signature program of The NAMM Foundation that recognizes and celebrates schools and districts for their support and commitment to music education.