The NAMM Show
Live Event Tech Lights Up at The NAMM Show
Events • Jan 26–30, 2027 | Exhibits • Jan 28–30, 2027 | Anaheim Convention Center
Where Pros Connect With the Brands, Technology and Trends Elevating Live Event Production
The NAMM Show, held in January at the Anaheim Convention Center in Southern California, is the premier annual event for the music products industry. Live event and audio-focused professionals show up to evaluate the newest products and systems, having key conversations with exhibitors about how those solutions work in a full production environment. Get hands-on with exciting product demos, leverage valuable peer-to-peer networking, attend education sessions and soak in live music events over five days. These experiences make The NAMM Show the most energizing way to connect with all sides of the music industry.
Demo the Gear, Get Captivated By the Possibilities
Live event production and entertainment tech pros know that browsing gear specs online is not the same as getting hands-on with a solution. That's why the live event community comes together at The NAMM Show — to kick off the year with deep exploration of products that can take their events to the next level. Go to Hall A and to ACC North in the Anaheim Convention Center to find live event-specific products including:
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Live Event Community Must-Dos
Parnelli Awards
This is a sell-out night for the live events and entertainment technology crowd. Held in Hilton’s Pacific Ballroom on The NAMM Show Campus, the Parnelli Awards is where touring professionals become the stars of the show, earning recognition for their skill and precision in creating exceptional live experiences.
LSA & ESTA Welcome Reception
Head over to the Entertainment Technology Lounge, where Lighting&Sound America and the Entertainment Services Technology Association host a special reception to welcome the live event community to The NAMM Show.
Backline Talk Bash and Awards
Launched at The 2026 NAMM Show, this event returns to recognize and celebrate the talented backline professionals who are vital to music events.
Grand Rally for Music Education
One of the top memorable events of The NAMM Show, this breakfast session is a must for pros in all sectors of the music industry. Learn how The NAMM Foundation funds music making and skill-building programs for youth and why your participation in The NAMM Show helps develop more music creators.
"The NAMM Show is where the whole industry comes together to get information on new products and network with people."
Modesto Briseño, Stanford Sound & Stage
Live Event Production Education Sessions
The NAMM Show provides hundreds of education sessions, including dozens tailored for the live event community. Discover the latest ideas and connect with pros in the field through a variety of professional development opportunities:
- The Entertainment Tech Summit is a half-day, hands-on professional development session covering an in-demand industry topic.
- Sessions from ESTA cover a variety of practical, work-ready content. Past topics include Show Networking System Design, Electric Chain Motor Safety and Laser 101.
- On-site Dante training offers education in the popular networking technology. Past topics include the Dante Basics Workshop, Introduction to Dante Audio Featuring DVS, Dante Audio Flows and more.
- PLSN & FOH Magazines offer sessions and panels focused on live sound, concerts and touring. Past sessions include Designing for Iconic Acts and Finding Balance While on Tour.
Bands at NAMM
A winning live show is about more than just one product or feature — it's an entire system performing flawlessly as a whole. At The NAMM Show, you get access to dozens of live music events over five days where you can witness the variety of ways music and gear come together. This is where you get immersed in the unique musical experiences created by global artists and take away inspiration for your event productions in the upcoming year.
2026 Artists
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