Ohio’s Royalton Music Center recently redesigned its showroom and lesson studios, and in this walk-through, owner Lauren Haas Amanfoh discusses how she created the store’s forward-thinking but family-friendly vibe. She offers top design and merchandising tips and also reveals how she made the showroom inviting, attractive and, not least of all, safe during the pandemic. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Discover how can values-based marketing can elevate your music business. In this article, Dennis Stafford of Organiksol Marketing explains how it works and shares four ways to get started with a values-based marketing strategy. He also looks at how values-based marketing increased one company's revenues by ten-fold.
Want to optimize your business’ performance and set it up for future growth? This requires a 360-degree approach. In this short and powerful session, Todd Spencer shares a simple framework to help you assess the overall health of your music business. Spencer is a veteran of the entertainment and events industry and also the president of Ventana Capital Investments
How are the industry’s savviest young business leaders navigating the pandemic? Join NAMM Young Professionals (YP) for this session, and find out as they share their hard-won strategies, tips and advice. They cover critical ways their businesses have had to shift, the importance of networking (and having a network) and what they’ll do differently in the next crisis. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Want to boost your online sales? Introduce more customers to your products and services? Then don’t miss this exciting session from Glenn Haworth of Haworth Guitars. He shares proven keys to a website that converts prospects into customers. He covers website messaging, engaging content, call-to-action prompts, navigation, payment options, building trust and more. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Major online retailers spend millions on building cutting-edge tools to increase visibility and decrease shopping cart abandonment. Here, marketing strategist and musician Peter Malick of Inbound AV shows you how these same technologies are available to help you grow your online sales. What’s more, they’re affordable and, in some cases, free. (This session originally aired during NAMM Believe in Music Week in January 2021.)  
In this special interview for NAMM Believe in Music, Betty Heywood, NAMM’s director of international affairs, sits down (virtually) with powerhouse indie retailer and NAMM’s 2018 Dealer of the Year Lee Anderton of Andertons Music. He shares key insights on owning the customer relationship, looking at why it’s critical going forward and his tips, strategy and mindset for doing so. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this age of disruption, music businesses with the willingness, courage and capacity to reinvent open themselves up to endless opportunities. But what does it take? How do you confront the need to change while running your business each day? Here, Rich McDonald, business advisor, career strategist and retired Fender chief product strategist, reveals new steps to break out of the status quo. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this session, Ayana Webb, founder of The Musical Webb, reveals how she maximized her revenue and customer base with the power of email marketing. She shares the most effective ways to build your email list, best practices for broadcasting and email marketing tools that can double, if not quadruple, your sales without incurring additional costs. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Two years ago, Amro Music sought to revolutionize its customer experience for the next decade. In this session, Amro Music President CJ Averwater shares the actionable steps the company took to achieve this. Discover how to bolster your customer experience with deeper employee engagement and core values that stick. (This session originally aired during NAMM Believe in Music Week in January 2021.)

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