The Art of Innovation

What’s the secret of the most innovative companies? Why do some consistently outperform everyone else—and stay at the forefront as the competition struggles to keep up? Find out at this special Breakfast Session. NAMM welcomes marketing legend Guy Kawasaki, chief evangelist for Canva, former chief evangelist for Apple and the best-selling author of such classics as “The Art of the Start.” In 60 minutes, Kawasaki will reveal practical, surprising and even counterintuitive ideas to trigger innovation in your own music business—ideas you won’t forget after The NAMM Show. Discover how to create innovative products and services from one of the world’s most influential business thought leaders.

* Please note that this session will not be streamed on namm.org.