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Show Information

NAMM Show Floor Exhibit Hours:

  • Thursday, January 28: 10 am–6 pm
  • Friday, January 29: 10 am–6 pm
  • Saturday, January 30: 10 am–5 pm

Exhibitors may escort buyers onto the show floor 8–10 am Friday and Saturday.

Grand Plaza Hours:

  • Thursday, January 28: 7 am–8:00 pm
  • Friday, January 29: 7 am–8:00 pm
  • Saturday, January 30: 7 am–5:00 pm

Arena Plaza Hours:

  • Thursday, January 28 7 am–8:00 pm
  • Friday, January 29: 7 am–8:00 pm
  • Saturday, January 30: 7 am–5:00 pm

Badge Will Call & Registration Customer Service Hours:

Badge Will Call & Registration Customer Service (ACC Hall E and Arena)

  • Tuesday, January 26: 8 am–6 pm
  • Wednesday, January 27: 8 am–6 pm
  • Thursday, January 28: 7 am–6 pm
  • Friday, January 29: 7 am–6 pm
  • Saturday, January 30: 7 am–4 pm

Exhibitor Badge Will Call (ACC Box Office C/D in front of ACC building)

  • Monday, January 25: 1 pm–5 pm
  • Tuesday, January 26: 8 am–6 pm
  • Wednesday, January 27: 8 am–7 pm

NAMM Show Help Main Desk (Lobby C):

  • Wednesday, January 27: 9 am–6 pm
  • Thursday, January 28: 8 am–6 pm
  • Friday, January 29: 9 am–6 pm
  • Saturday, January 30: 9 am–5 pm

 

The Anaheim Convention Center is a fully ADA compliant building. 

  • Service animals are permitted onsite.
  • Ear plugs will be distributed from all Badge Will Call locations and Info Spots.
  • Strollers are permitted on show days only for children with special needs.  

Parking

ADA parking is available on a first-come, first-served basis at all official NAMM Show designated parking lots.  

Mobility Services

To reserve a scooter while at the NAMM Show, please place your order by using the form linked here or by calling OC Medical at 800-593-4942 or 714-956-4690

Scooter Rental pick-up is located in Hall E.  Car Park 4 is the closest parking structure to Hall E.  Please arrive early to secure parking in this structure as space fills up quickly.   

Registration

You may request a companion badge for your ADA companion when registering.  

Hotels

Learn more about hotel reservations.

Request for Services

Please fill out this form, to request ADA services as outlined in the Americans with Disabilities Act. The deadline to submit requests is Thursday, January 14.

For any accessibility-related questions or concerns, please contact us at tradeshowops@namm.org

  • Anaheim Marriott Lobby
  • Hilton Anaheim Lobby

Badge Will Call (Hall E and Arena Plaza Tent)

  • Tuesday, January 26, 2027: 8 am–6 pm
  • Wednesday, January 27, 2027: 8 am–6 pm
  • Thursday, January 28, 2027: 7 am–6 pm
  • Friday, January 29, 2027: 7 am–6 pm
  • Saturday, January 30, 2027: 7 am–4 pm

Exhibitor Badge Will Call (ACC Box Office C/D in front of ACC building)

  • Monday, January 25, 2027: 1 pm–5 pm
  • Tuesday, January 26, 2027: 8 am–6 pm
  • Wednesday, January 27, 2027: 8 am–7 pm

Learn more about attendance qualifications and register for The NAMM Show.

For information about the Hilton Anaheim Fed Ex Business Center location and services, click here

For information about the Anaheim Marriott Fed Ex Business Center location and services, click here.

Any orders placed 5 business days in advance will receive a 30% or more discount.

Outlets are located throughout ACC & ACC North lobbies. Charging cables are not provided.


 

Eventsphere, NAMM's official housing partner, will once again assist NAMM members and attendees with hotel reservations and questions. For more information on hotels, rates, and reservation cancellation policy visit our Hotels Reservation page .

Deadline to cancel hotel reservations without penalty is 11:59pm PT on January 7, 2027.

 

NAMM is looking forward to welcoming our community from around the globe to The NAMM Show, and our goal is to create a smooth and seamless travel process as you plan to attend the show. 

The United States State Department has created the Visa Wizard, a tool to help identify if you are required to obtain a visa when traveling from your country of origin. Please note that some countries are part of the Visa Waiver Program, and you are not required to obtain a Letter of Invitation. If your country is part of the Visa Waiver Program, you may register for your Electronic System for Travel Authorization (ESTA) approval before traveling. 

To obtain your Letter of Invitation for The 2027 NAMM Show, please start by reviewing the instructions below and completing this form.  

 

Please read the instructions below to request a visa letter of invitation. 

Request Your Letter of Invitation

Once you have reviewed the instructions below, please to request your visa letter of invitation. A personalized letter of invitation will be automatically emailed to you as a PDF attachment.

Visa Application Instructions
  1. Schedule an appointment for a visa interview at the nearest U.S. Embassy. For more information, please visit the U.S. Visa Information page.
  2. Be prepared for your interview. Take the Letter of Invitation to your appointment along with your valid passport or government identification, evidence that you have funds to cover expenses in the United States and evidence of compelling social and economic ties to your home country. The Consular Officers who interview are looking for evidence that you will return to your country.
  3. Be specific about the dates of your travel to and from the United States. If you have already secured your hotel and plane tickets, provide your round-trip travel itinerary and confirmation of your hotel reservation with your application.
  4. Complete all official documents and answer all questions completely. If the answer is no, write “no” or “none.”
  5. Provide any materials or correspondence from NAMM to prove it is a legitimate business event. An example would be a confirmation of your badge registration to attend The NAMM Show.
  6. Be prepared for the visa fees and accepted methods of payment by the U.S. Embassy.

Please be aware that employees of NAMM cannot assist you with the visa interview process, but please inform NAMM of your situation. NAMM can only provide a letter of invitation (LOI), so please reach out to your local embassy or consulate for more information and to process your application.

Member and General Attendee Qualifications

To qualify as a NAMM Member attending The 2026 NAMM Show, your NAMM membership must be valid through January 27, 2026. 

To qualify as a General Attendee attending The 2026 NAMM Show, you must be affiliated with at least one of the following categories: pro audio engineer, live sound professional, entertainment technology professional, theme park operator, touring and staging professional, venue and studio representative, houses of worship representative, educator/instructor, student, buyer of music, sound, and event technology products.

Frequently Asked Questions

How do I know if I need a visa?

Countries that participate in the U.S. Department of State Visa Waiver Program may not require a visa. Visit this page to check if your country qualifies.

Why do I need a letter of invitation?

If you are traveling from a country that requires a visa to travel to the United States, you may request a letter of invitation from NAMM. This letter will inform the U.S. Embassy that you will be in the United States to conduct business at The NAMM Show and will return to your home country when the show is over.

What if my visa request is denied?

If you are denied, reapply immediately and provide any requested information at your next interview. If you are delayed or denied again, please submit an inquiry about your case by e-mail to businessvisa@state.gov or call 202-663-3198.

 

To attend the NAMM Show as an approved member of the media or as a social influencer-content creator, NAMM will need to verify your credentials/work as a designated media outlet and/or social influencer/content creator within the music industry. After completing your online registration, you will receive a badge/credential that grants access to the NAMM Creator Lounge and Production Studios, NAMM Media Center, Global Media Day (January 27) and Industry Insights with, NAMM CEO, John Mlynczak. You will also have exclusive access to all NAMM-related media and influencer and content-creator events during the week. Additional details and information on all of these activities will be forthcoming.

NAMM has designed badges for the 2027 show to exclusively serve industry segments which include media outlets, podcasters, content creators and social media influencers.

As a special guest of the NAMM Show, a complete 2027 Show Communications Guide will be sent directly to you via email prior to the start of The 2027 NAMM Show.

Additional Verification and all Show credentials directed to: 
NAMM Communications - John Dolak, Director 
johnd@namm.org 
619.735.4028 

Producing and hosting events in and around Anaheim is approved for exhibiting companies only. Using the NAMM name or associated brand marks in event titles and/or event promotion is strictly prohibited. To request meeting or event approval, please complete the Exhibitor Meeting & Event Request Form.

The NAMM Member Center is located in Lobby A of the Anaheim Convention Center. This is a hub for networking, roundtable discussions, VIP Buyer lounge, customer service and information to make the most of your NAMM Show experience.

Eligibility to Attend

The NAMM Show is a business-to-business trade event intended for qualified professionals in the global music products, pro audio, entertainment technology, live event production, music education, and related industries.

Registration is subject to verification of eligibility. Event Management reserves the right, in its sole discretion, to approve, deny, revoke, or cancel any registration if eligibility requirements are not met or false or misleading information is provided.

Registration & Credentials

Each attendee must be individually registered. Official event credentials remain the property of Event Management, are valid only for the individual to whom they are issued, are non-transferable, and must be worn visibly while on event property. Government-issued photo identification may be required to obtain or verify credentials. Altered, transferred, or misused credentials may be confiscated.

Admission

Admission to any portion of the Event is at the discretion of Event Management. Certain events, educational sessions, networking functions, concerts, receptions, or special experiences may require separate registration, invitations, age restrictions, additional credentials, or may be subject to capacity limitations. Event Management reserves the right to modify schedules, locations, programming, speakers, performances, and event access without prior notice.

Professional Conduct

The NAMM Show exists to foster meaningful business relationships, professional development, innovation, and collaboration throughout the global music products industry. Attendees are expected to conduct themselves professionally and respectfully at all times. Prohibited conduct includes harassment, discrimination, intimidation, threatening behavior, verbal or physical abuse, disruptive or unsafe conduct, damage to property, illegal substances, violations of applicable laws or venue policies, or interference with exhibitors, speakers, performers, attendees, or Event operations.

Business Activities

The NAMM Show is a trade event designed to facilitate business relationships within the music products industry. Unauthorized solicitation (including suitcasing), demonstrations, product promotion, recruiting, surveying, distribution of literature, or commercial activities outside contracted exhibit space or approved sponsorship opportunities are prohibited. Over-the-counter sales involving immediate delivery are prohibited unless specifically authorized by Event Management. Product samples and approved promotional giveaways are permitted where authorized.

Suitcasing & Unauthorized Solicitation

Purpose

This policy protects the investment of exhibiting companies and ensures every organization doing business on the show floor participates as a contracted exhibitor. "Suitcasing" is when a manufacturer of a product or a service provider attends the show without purchasing exhibit space, and instead soliciting business from attendees in hotel rooms, hospitality suites, lounges, hallways, or other non-contracted areas, and is strictly prohibited.

Policy
  1. Booth space is required. Any commercial or service provider company or individual conducting business, demonstrating products, distributing literature, taking orders, or soliciting customers in connection with the show must have a contracted booth on the official show floor.
  2. Solicitation is confined to leased space. All sales activity, product demonstrations, and customer solicitation must take place within the exhibitor's own leased booth space. Exhibitors may not solicit business in aisles, other exhibitors' booths, meeting rooms, lobbies, or common areas. Sponsorships may provide an exception.
  3. Off-site solicitation is prohibited. No company, exhibitor, or individual, whether registered for the show or not, may use hotel rooms, hospitality suites, private showrooms, restaurants, or any other off-site location to show product, solicit orders, or conduct sales meetings in connection with the show, unless that location has been separately and formally sanctioned by show management and the represented company or brand is exhibiting at NAMM.
  4. Badges are for contracted exhibitors and their staff only. Badges may not be used to gain entry for the purpose of conducting unauthorized business. Obtaining a badge under false pretenses, or using a badge to access the show while conducting suitcasing activity, is a violation of this policy.
Enforcement
  • Any individual or company found in violation of this policy will have their badge(s) confiscated and revoked immediately, with no refund of badge or registration fees.
  • Show management reserves the right to take additional action, including removal from the show.
Reporting

Exhibitors and attendees who witness suspected suitcasing activity should report it to show management on-site. Reports will be reviewed and addressed promptly, and confidentiality will be maintained where possible.

Photography, Video & Recording

Attendees are expected to respect the intellectual property and proprietary business information of exhibitors, manufacturers, artists, speakers, and fellow attendees. Photography, audio recording, or video recording of products, demonstrations, presentations, meetings, conversations, or exhibit displays should not occur without permission of the exhibiting company or individual being recorded. Commercial photography, livestreaming, filming, or recording for publication or commercial purposes requires prior written approval from Event Management.

By attending the Event, you acknowledge that Event Management and its authorized representatives may photograph, record, livestream, or otherwise capture images, audio, and video throughout the Event. You grant Event Management the irrevocable right to use your name, image, likeness, voice, and statements for promotional, educational, archival, editorial, or marketing purposes without compensation.

Badge Scanning & Information Sharing

Exhibitors and sponsors may request to scan your event credential. By voluntarily allowing your badge to be scanned, you authorize the release of your registration information to that exhibitor or sponsor in accordance with the Event Privacy Policy. Future communications from those organizations are governed by their own privacy practices.

Minors (Under 18)

Parents or legal guardians registering an attendee under the age of 18 must add the minor during their own registration process and accept the required Child/Youth Embedded Guest Waiver. Minors must remain under the continuous supervision of a parent or legal guardian. Event Management reserves the right to restrict access to certain areas or events based on age or safety considerations. Childcare is not provided.

Security & Safety

To promote a safe event environment, attendees may be subject to security screening, bags may be inspected, prohibited items may be denied entry or confiscated, and attendees must comply with instructions issued by Event staff, venue personnel, or public safety officials.

Drones, UAVs, hoverboards, and similar devices are prohibited. Full-face masks, costumes, face coverings, or attire that obscures an attendee's identity or depicts violent imagery are prohibited. Smoking and vaping are prohibited inside the Anaheim Convention Center and in courtyard and balcony areas. Smoking is permitted only in designated outdoor areas at least 25 feet from building entrances.

Health

Attendees must comply with all applicable health, safety, and emergency protocols established by Event Management, the venue, or governmental authorities. Individuals who present a risk to the health or safety of others may be denied admission or removed from the Event.

Personal Property

Attendees are solely responsible for safeguarding their personal belongings. Event Management, the venue, exhibitors, sponsors, contractors, and affiliated organizations assume no responsibility for lost, stolen, or damaged property.

Personal items, including purses, backpacks, briefcases, and rolling briefcases, are permitted provided they do not exceed 17 x 12 x 8 inches. Large bags and luggage are not permitted inside the Event and should be left at your hotel or checked at Bag and Coat check.

Removal from the Event

Event Management reserves the right to revoke credentials and remove any attendee whose conduct violates these Attendance Policies or the Legal Terms & Conditions, or whose conduct is determined, in Event Management's sole judgment, to be inconsistent with the safety, integrity, or business objectives of the Event. Removal may occur without refund.

Acceptance

By selecting “I Agree” during registration, you acknowledge that you have read these Attendance Rules and Regulations, understand them, and agree to be legally bound by them as a condition of registration and attendance at The NAMM Show.
 

Last Updated: July 8, 2026

By registering for and attending The NAMM Show (“Event”), you acknowledge that you have read, understand, and agree to be bound by these Attendance Terms and Conditions. If you do not agree to these Terms and Conditions, you may not register for or attend the Event.

Assumption of Risk

Attendance at the Event is voluntary.

You knowingly assume all risks associated with participation in the Event, including travel to and from the Event, attendance at educational sessions, concerts, receptions, networking events, demonstrations, exhibit halls, transportation, and other Event-related activities.

Release, Waiver, Indemnification, and Hold Harmless

To the fullest extent permitted by applicable law, you release, waive, discharge, and agree to hold harmless Event Management, the National Association of Music Merchants, the venue, exhibitors, sponsors, contractors, volunteers, officers, directors, employees, agents, affiliates, licensors, successors, and assigns (collectively, the “Released Parties”) from and against any and all claims, demands, liabilities, damages, losses, costs, expenses, actions, judgments, or causes of action arising out of or related to your attendance at or participation in the Event, including claims for personal injury, illness, death, property damage, economic loss, or other damages, except to the extent resulting from the gross negligence or willful misconduct of a Released Party.

You further agree to defend, indemnify, and hold harmless the Released Parties from any third-party claims, liabilities, damages, costs, or expenses (including reasonable attorneys’ fees) arising from:

  • your violation of these Terms and Conditions;
  • your negligent or intentional acts or omissions;
  • your violation of applicable laws; or
  • damage or injury caused by you to persons or property.

Intellectual Property

Attendees agree to respect all copyrights, trademarks, patents, trade secrets, and other intellectual property rights belonging to exhibitors, presenters, sponsors, artists, performers, and Event Management.

Unauthorized reproduction or distribution of proprietary information is prohibited.

Force Majeure

Event Management shall not be responsible for cancellation, postponement, interruption, modification, or reduced access to the Event resulting from circumstances beyond its reasonable control, including acts of God, severe weather, fire, flood, earthquake, labor disputes, governmental actions, terrorism, war, civil unrest, public health emergencies, utility failures, transportation disruptions, or other force majeure events.

Event Management reserves the right to modify the Event as necessary under such circumstances.

Privacy

Personal information collected during registration will be processed in accordance with the Event Privacy Policy.

Limitation of Liability

To the fullest extent permitted by law, the total liability of Event Management arising out of or relating to the Event shall not exceed the amount of the registration fees actually paid by the attendee.

Event Management shall not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages.

Governing Law

These Terms and Conditions shall be governed by and interpreted in accordance with the laws of the State of California, without regard to conflict of law principles. Any legal action arising from these Terms shall be brought in the appropriate state or federal courts located in Orange County, California, unless otherwise required by applicable law.

Modification of Terms

Event Management reserves the right to revise or update these Terms and Conditions at any time. The version in effect at the time of your registration and attendance shall govern your participation.

Acceptance

By selecting “I Agree” during registration, you acknowledge that you have read these Legal Terms and Conditions, understand them, and agree to be legally bound by them as a condition of registration and attendance at The NAMM Show.
 

Located in the Anaheim Convention Center in Lobbies B and D. Equipped with a rocking chair, mini-fridge, and diaper disposal. Key not needed to access.

The fee to park at the Anaheim Convention Center, Toy Story and Garden Walk lots is $25. 

Please note, a parking validation is required to secure the $25 parking rate for Garden Walk. You can pick-up your parking validation in Hall E and Arena Badge Will Call and Registration Customer Service areas and the NAMM Help Desk located in ACC, Lobby C. Overnight parking is not permitted. 

All lots close at 2:00 am and any car left after this time will be cited and/or towed at owners expense.

See further details →

 

NAMM Show badges and purchased sessions and events are non-refundable and non-transferable.

If you see something, say something!

If you observe something suspicious, please contact show security or show management immediately. Attendees can pick up any building phone or dial  714-765-8975 to speak with a security professional. Be prepared to answer: who or what you saw; when you saw it; where it occurred; and why it's suspicious.

NAMM strongly encourages all exhibitors and show attendees to not leave product or personal belongings unattended at any time. While NAMM Management exercises reasonable care to safeguard exhibitors’ property by providing perimeter security service, there is no way to ensure the integrity of every person who comes in and out of the building.

Security check points are located throughout the perimeter of The NAMM Show campus. All attendees are subject to ID and bag check.

To report non emergencies, please see the NAMM Help Desk in Lobby C.

The Anaheim Convention Center is a LEED-certified building, which makes it a non-smoking facility, including vape smoking.

Smoking and vaping are not allowed on the balconies. Smoking and vaping is not allowed in the courtyard areas and may only be done 25 ft from the entrances.

SUITCASING & UNAUTHORIZED SOLICITATION

Purpose

This policy protects the investment of exhibiting companies and ensures every organization doing business on the show floor participates as a contracted exhibitor. "Suitcasing" is when a manufacturer of a product or a service provider attends the show without purchasing exhibit space, and instead soliciting business from attendees in hotel rooms, hospitality suites, lounges, hallways, or other non-contracted areas, and is strictly prohibited.

Policy

  1. Booth space is required. Any commercial or service provider company or individual conducting business, demonstrating products, distributing literature, taking orders, or soliciting customers in connection with the show must have a contracted booth on the official show floor.
  2. Solicitation is confined to leased space. All sales activity, product demonstrations, and customer solicitation must take place within the exhibitor's own leased booth space. Exhibitors may not solicit business in aisles, other exhibitors' booths, meeting rooms, lobbies, or common areas. Sponsorships may provide an exception.
  3. Off-site solicitation is prohibited. No company, exhibitor, or individual, whether registered for the show or not, may use hotel rooms, hospitality suites, private showrooms, restaurants, or any other off-site location to show product, solicit orders, or conduct sales meetings in connection with the show, unless that location has been separately and formally sanctioned by show management and the represented company or brand is exhibiting at NAMM.
  4. Badges are for contracted exhibitors and their staff only. Badges may not be used to gain entry for the purpose of conducting unauthorized business. Obtaining a badge under false pretenses, or using a badge to access the show while conducting suitcasing activity, is a violation of this policy.

Enforcement

  • Any individual or company found in violation of this policy will have their badge(s) confiscated and revoked immediately, with no refund of badge or registration fees.
  • Show management reserves the right to take additional action, including removal from the show.

Reporting

Exhibitors and attendees who witness suspected suitcasing activity should report it to show management on-site. Reports will be reviewed and addressed promptly, and confidentiality will be maintained where possible.

Acknowledgment

By registering for and attending the show, all exhibitors, attendees, and their staff agree to comply with this policy as a condition of entry.

 

We have negotiated several discounts and opportunities to help attendees maximize their experience at The NAMM Show. 

During your time at The NAMM Show, you will have access to world-class restaurants, attractions, and experiences in Anaheim and Southern California.

In addition to the many activities, events, and experiences that Anaheim and the surrounding area have to offer, NAMM is proud to have partnered with the city to curate a series of special discounts for NAMM Show attendees. 

Things to do:

Places to eat:

Plan your trip:

Still looking for more to do in and around Anaheim? Check out Visit Anaheim's Top 10 Things to Do.