Show Information

NAMM Show Floor Exhibit Hours:

• Thursday, January 28: 10 am–6 pm
• Friday, January 29: 10 am–6 pm
• Saturday, January 30: 10 am–5 pm

Exhibitors may escort buyers onto the show floor 8–10 am Friday and Saturday.

Grand Plaza Hours:

• Thursday, January 28: 7 am–8:30 pm
• Friday, January 29: 7 am–8:30 pm
• Saturday, January 30: 7 am–5:00 pm

Arena Plaza Hours:

• Thursday, January 28 7 am–6:30 pm
• Friday, January 29: 7 am–6:30 pm
• Saturday, January 30: 7 am–6:30 pm

Badge Will Call & Registration Customer Service Hours:

Badge Will Call & Registration Customer Service (ACC Hall E and Arena)

• Tuesday, January 26: 8 am–6 pm
• Wednesday, January 27: 8 am–6 pm
• Thursday, January 28: 7 am–6 pm
• Friday, January 29: 7 am–6 pm
• Saturday, January 30: 7 am–4 pm

Exhibitor Badge Will Call (ACC Box Office C/D in front of ACC building)

• Monday, January 25: 1 pm–5 pm
• Tuesday, January 26: 8 am–6 pm
• Wednesday, January 27: 8 am–7 pm

NAMM Show Help Main Desk (Lobby C):

• Wednesday, January 27: 9 am–6 pm
• Thursday, January 28: 8 am–6 pm
• Friday, January 29: 9 am–6 pm
• Saturday, January 30: 9 am–5 pm

The Anaheim Convention Center is a fully ADA compliant building. 

• Service animals are permitted onsite.
• Ear plugs will be distributed from all Badge Will Call locations and Info Spots.
• Strollers are permitted on show days only for children with special needs.  

Parking

ADA parking is available on a first-come, first-served basis at all official NAMM Show designated parking lots.  

Mobility Services

To reserve a scooter while at the NAMM Show, please place your order by using the form linked here or by calling OC Medical at 800-593-4942 or 714-956-4690

Scooter Rental pick-up is located in Hall E.  Car Park 4 is the closest parking structure to Hall E.  Please arrive early to secure parking in this structure as space fills up quickly.   

Registration

You may request a companion badge for your ADA companion when registering.  

Hotels

Learn more about hotel reservations.

Request for Services

Please fill out this form, to request ADA services as outlined in the Americans with Disabilities Act. The deadline to submit requests is Thursday, January 14.

For any accessibility-related questions or concerns, please contact us at tradeshowops@namm.org

• Anaheim Marriott Lobby
• Hilton Anaheim Lobby

Badge Will Call (Hall E and Arena Plaza Tent)

• Tuesday, January 26, 2027: 8 am–6 pm
• Wednesday, January 27, 2027: 8 am–6 pm
• Thursday, January 28, 2027: 7 am–6 pm
• Friday, January 29, 2027: 7 am–6 pm
• Saturday, January 30, 2027: 7 am–4 pm

Exhibitor Badge Will Call (ACC Box Office C/D in front of ACC building)

• Monday, January 25, 2027: 1 pm–5 pm
• Tuesday, January 26, 2027: 8 am–6 pm
• Wednesday, January 27, 2027: 8 am–7 pm

Learn more about attendance qualifications and register for The NAMM Show.

Personal items such as; purses, backpacks, briefcases and rolling briefcases are permitted provided they are no larger than 17" x 12" x 8." Large bags and luggage are not permitted and should be left in hotel rooms or can be checked in at bag and coat check located in Hall E  and Arena Concourse near Badge Will Call.

For information about the Hilton Anaheim Fed Ex Business Center location and services, click here. 

For information about the Anaheim Marriott Fed Ex Business Center location and services, click here.

Any orders placed 5 business days in advance will receive a 30% or more discount.

Qualified media may photograph/video throughout The NAMM Show. Exhibitors may photograph/video their own booth and/or product.  Attendees are prohibited from photographing and recording without consent.  This includes exhibit space, products, private conversations and other private meetings.

The use of drones, UAV’s, hoverboards and similar devices are strictly prohibited on the NAMM Show floor, as well as all outside areas of the Anaheim Convention Center. NAMM has undertaken reasonable efforts to ensure that the NAMM Show will be a safe environment for NAMM members and their guests, and the prohibition on drones, UAV’s, hoverboards and similar devices is consistent with standards of best practices for general safety.

If new risks and safety concerns arise, however, NAMM reserves the right to modify or expand the prohibition on certain technology, devices, or vehicles at the NAMM Show. Attendance at the NAMM Show will be conditioned upon compliance with such restrictions. For questions please visit support.namm.org.

You hereby agree to defend, indemnify, and hold harmless, and to the maximum extent permissible under applicable law you hereby expressly release and discharge, NAMM Show Management, its affiliates, and each of their respective officers, directors, employees, vendors, agents, contractors, and owners ("Related Parties") from any and all alleged and/or actual liability, claims, actions, lawsuits, costs, fees (including reasonable attorney fees), proceedings, expenses, damages, or losses, of any kind ("Claim") in connection with, or which arise out of or result from, your attendance at and/or participation in the event, including but not limited to any Claim for property damage and/or personal injuries, whether as a result of your negligence or willful misconduct, your violation of these or any other policies of, or agreements with, NAMM Show Management or the event venue, your violation of any applicable law, regulation, rule, or ordinance, or otherwise, in each case whether or not foreseeable, and in each case except to the extent such Claim is directly caused by the gross negligence or willful misconduct of NAMM Show Management.

Eventsphere, NAMM's official housing partner, will once again assist NAMM members and attendees with hotel reservations and questions. For more information on hotels, rates, and reservation cancellation policy visit our Hotels Reservation page .

Deadline to cancel hotel reservations without penalty is 11:59pm PT on January 7, 2027.

NAMM is looking forward to welcoming our community from around the globe to The NAMM Show, and our goal is to create a smooth and seamless travel process as you plan to attend the show. 

The United States State Department has created the Visa Wizard, a tool to help identify if you are required to obtain a visa when traveling from your country of origin. Please note that some countries are part of the Visa Waiver Program, and you are not required to obtain a Letter of Invitation. If your country is part of the Visa Waiver Program, you may register for your Electronic System for Travel Authorization (ESTA) approval before traveling. 

To obtain your Letter of Invitation for The 2026 NAMM Show, please start by reviewing the instructions below and completing this form.  

Please read the instructions below to request a visa letter of invitation. 

Request Your Letter of Invitation

Once you have reviewed the instructions below, please complete this form to request your visa letter of invitation. A personalized letter of invitation will be automatically emailed to you as a PDF attachment.

Visa Application Instructions

1. Schedule an appointment for a visa interview at the nearest U.S. Embassy. For more information, please visit the U.S. Visa Information page.
2. Be prepared for your interview. Take the Letter of Invitation to your appointment along with your valid passport or government identification, evidence that you have funds to cover expenses in the United States and evidence of compelling social and economic ties to your home country. The Consular Officers who interview are looking for evidence that you will return to your country.
3. Be specific about the dates of your travel to and from the United States. If you have already secured your hotel and plane tickets, provide your round-trip travel itinerary and confirmation of your hotel reservation with your application.
4. Complete all official documents and answer all questions completely. If the answer is no, write “no” or “none.”
5. Provide any materials or correspondence from NAMM to prove it is a legitimate business event. An example would be a confirmation of your badge registration to attend The NAMM Show.
6. Be prepared for the visa fees and accepted methods of payment by the U.S. Embassy.

Please be aware that employees of NAMM cannot assist you with the visa interview process, but please inform NAMM of your situation. NAMM can only provide a letter of invitation (LOI), so please reach out to your local embassy or consulate for more information and to process your application.

Member and General Attendee Qualifications

To qualify as a NAMM Member attending The 2026 NAMM Show, your NAMM membership must be valid through January 27, 2026. 

To qualify as a General Attendee attending The 2026 NAMM Show, you must be affiliated with at least one of the following categories: pro audio engineer, live sound professional, entertainment technology professional, theme park operator, touring and staging professional, venue and studio representative, houses of worship representative, educator/instructor, student, buyer of music, sound, and event technology products.

Frequently Asked Questions

How do I know if I need a visa?

Countries that participate in the U.S. Department of State Visa Waiver Program may not require a visa. Visit this page to check if your country qualifies.

Why do I need a letter of invitation?

If you are traveling from a country that requires a visa to travel to the United States, you may request a letter of invitation from NAMM. This letter will inform the U.S. Embassy that you will be in the United States to conduct business at The NAMM Show and will return to your home country when the show is over.

What if my visa request is denied?

If you are denied, reapply immediately and provide any requested information at your next interview. If you are delayed or denied again, please submit an inquiry about your case by e-mail to businessvisa@state.gov or call 202-663-3198.

Full face coverings and/or body coverings, which include but are not limited to: full face masks, face paint, full hoodie, full costumes that restrict or limit clear identification or imply a violent nature are prohibited at The NAMM Show. NAMM reserves the right to make determinations on appropriate attire. If for any reason attire is deemed objectionable by show management, attendees may be asked to alter the attire or be removed from the show.

To attend the NAMM Show as an approved member of the media or as a social influencer-content creator, NAMM will need to verify your credentials/work as a designated media outlet and/or social influencer/content creator within the music industry. After completing your online registration, you will receive a badge/credential that grants access to the NAMM Creator Lounge and Production Studios, NAMM Media Center, Global Media Day (January 27) and Industry Insights with, NAMM CEO, John Mlynczak. You will also have exclusive access to all NAMM-related media and influencer and content-creator events during the week. Additional details and information on all of these activities will be forthcoming.

NAMM has designed badges for the 2027 show to exclusively serve industry segments which include media outlets, podcasters, content creators and social media influencers.

As a special guest of the NAMM Show, a complete 2027 Show Communications Guide will be sent directly to you via email prior to the start of The 2027 NAMM Show.

Additional Verification and all Show credentials directed to: 
NAMM Communications - John Dolak, Director 
johnd@namm.org 
619.735.4028 

Producing and hosting events in and around Anaheim is approved for exhibiting companies only. Using the NAMM name or associated brand marks in event titles and/or event promotion is strictly prohibited. To request meeting or event approval, please complete the Exhibitor Meeting & Event Request Form.

The NAMM Member Center is located in Lobby A of the Anaheim Convention Center. This is a hub for networking, roundtable discussions, VIP Buyer lounge, customer service and information to make the most of your NAMM Show experience.

Located in the Anaheim Convention Center in Lobbies B and D. Equipped with a rocking chair, mini-fridge, and diaper disposal. Key not needed to access.

The fee to park at the Anaheim Convention Center, Toy Story and Garden Walk lots is $25. 

Please note, a parking validation is required to secure the $25 parking rate for Garden Walk. You can pick-up your parking validation in Hall E and Arena Badge Will Call and Registration Customer Service areas and the NAMM Help Desk located in ACC, Lobby C. Overnight parking is not permitted. 

All lots close at 2:00 am and any car left after this time will be cited and/or towed at owners expense.

NAMM is permitted to use the name, likeness or biographical information supplied by the attendee. The attendee grants permission for photos or videos taken at NAMM events to be used in any publication, multimedia production, display, advertisement, web publication or other promotion as needed.

NAMM is permitted to use the name, likeness or biographical information supplied by the attendee, and attendee grants permission for photos taken at NAMM events to be used in any NAMM publication, multimedia production, display, advertisement or web publication.

NAMM is a trade-only event. With the exception of giveaways and samples, all over-the-counter transactions (cash, check or credit card) involve the collection of associated taxes and is prohibited at The NAMM Show. Only business orders for future delivery are promoted on show site.

NAMM Show badges and purchased sessions and events are non-refundable and non-transferable.

If you see something, say something!

If you observe something suspicious, please contact show security or show management immediately. Attendees can pick up any building phone or dial  714-765-8975 to speak with a security professional. Be prepared to answer: who or what you saw; when you saw it; where it occurred; and why it's suspicious.

NAMM strongly encourages all exhibitors and show attendees to not leave product or personal belongings unattended at any time. While NAMM Management exercises reasonable care to safeguard exhibitors’ property by providing perimeter security service, there is no way to ensure the integrity of every person who comes in and out of the building.

Security check points are located throughout the perimeter of The NAMM Show campus. All attendees are subject to ID and bag check.

To report non emergencies, please see the NAMM Help Desk in Lobby C.

The Anaheim Convention Center is a LEED-certified building, which makes it a non-smoking facility, including vape smoking.

Smoking and vaping are not allowed on the balconies. Smoking and vaping is not allowed in the courtyard areas and may only be done 25 ft from the entrances.

We have negotiated several discounts and opportunities to help attendees maximize their experience at The NAMM Show. 

Attendees under the age of 18 must register for badges and the parent/guardian must complete a child waiver form onsite. Forms are located at Registration Customer Service desks in Hall E and Arena.  Minor must be accompanied by a parent/guardian at all times. 

Childcare is not provided.

During your time at The NAMM Show, you will have access to world-class restaurants, attractions, and experiences in Anaheim and Southern California.

In addition to the many activities, events, and experiences that Anaheim and the surrounding area have to offer, NAMM is proud to have partnered with the city to curate a series of special discounts for NAMM Show attendees. 

Things to do:

• Your Guide to Local Gems in Anaheim
• Orange County Beaches
• Arts & Culture
• Shopping
• Itinerary Ideas: Nightlife in Anaheim
• Events & Happenings around Anaheim
• Authentically Anaheim: Breathtaking Rooftops
• Concerts & Live Music
• Experience Angels Baseball in Anaheim 
• Things To Do In Anaheim During NAMM

Places to eat:

• Little Saigon
• Anaheim Packing District | Anaheim Packing House Tastiest 5
• Craft Beer & Breweries
• Wineries and Wine Tastings

Plan your trip:

• Trip Ideas and Itineraries
• Plan Your Trip: Orange County

Still looking for more to do in and around Anaheim? Check out Visit Anaheim's Top 10 Things to Do.