Breakfast of Champions

How do the most original thinkers, visionaries and non-conformists approach the business of musical products? How have their unconventional mindsets driven their uncommon success? And not least of all, what can we learn from them—and take back to our own companies? Find out at “Breakfast of Champions,” the ultimate NAMM Show kick-off and celebration of the music products business. In a series of one-on-one interviews, NAMM President and CEO Joe Lamond will explore the concept of originality with a think tank of the most original minds in the industry, along with special guests. They’ll deliver the insight, perspective and inspiration you need to not only stay ahead of the curve but to continue to rethink your business for the years ahead.