Oral History -

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Toni Wine can be heard singing the line “I can make your life so sweet” as one of the Archies on the 1969 hit record “Sugar, Sugar.”  As a songwriter she wrote her first song when she was 14 years old and went on to be hired by music publishers to write hit songs such as “A Groovy Kind of Love,” “Candida” and “Black Pearl” among others.  Her sweet voice can also be heard on Ton

Gary Wineroth is the president of the Guitar Showcase in San Jose, California, one of the best loved music retailers in the music products industry. With a historic past, the store has created a special position within the industry and for its generations of customers.

Karl Winkler began playing the viola in the fourth grade and got accepted into the local youth orchestra two years later. His first job in the music industry was working for Howard Beaver at Beaver's Band Box in Arizona while in college. He later took over the keyboard and recording department of another retailer while learning about MIDI and sequencing.

Harold Winkler was raised in the music publishing industry.  His father, Max Winkler, worked his way up from stock boy at Carl Fischer to be president of famed Belwin Music Publishing Company in New York.  As a strong supporter of the emerging school music market following World War II, Harold became a founder of NASMD National Association of School Music Dealers.  In 1951 Winkler and his wife, Luverne, formed Harlu Music, a specialized school music retailer that would later venture out into school music publishing.

Johnny Winter has become an important link between classic blues artists and modern audiences. Johnny’s blues style stays fresh and current while playing the important standards by artists such as Muddy Waters and John Lee Hooker. Johnny began performing at an early age with his younger brother, Edgar, playing the ukulele and singing.

Joachim Winter is the president of the Jakob Winter Company, a family business since it was established in 1886. The company supplies accessories like cases and violin bows, as well as a long line of stringed instruments and wind instruments. Joachim and his wife purchased the company and brought the business back into the family to proudly carry on the traditions of servicing

Edgar Winter grew up in a musical family, his older brother being the blues legend Johnny Winter.  Edgar played in several of his brother’s bands before forming his own bands, always with a focus on rock and roll.  He pioneered the synthesizer in many settings and is the inventor of the keyboard strap because he wanted to jump around the stage as the guitarists did.  His energe

Paul Winther took over his parent’s music store in Boise, Idaho, which was opened in 1943.  Paul enjoyed the selling side of the business, especially selling pianos and organs.  Paul took great pride in the fact that his son Greg came into the business and would run the store after Paul's retirement.

Greg Winther’s grandfather opened the Winther Music Company in downtown Boise, Idaho, just before World War II. The near-by streets would soon be covered with competitors, a fact Greg, who took over as president of the store in the 1970s, found to be healthy for business. Greg branched out into sound systems and installations in the 1990s.

Dave Wintz has always enjoyed designing musical gear, whether it be guitars or pickups.  His passion lies with creating a product that will provide any musician with the opportunity to add to their own unique sound, like a painter adding a new color to his palette.  In the early part of his career, Dave and his partner opened a  music store in Houston, Texas, called Rocking Rob

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