themusicedge.com and Fanscape Partner to Promote Teen Music Education Petition
Petition to Save Music in Schools Gets Widespread Publicity as it Approaches February 25 Deadline
In an effort to increase awareness of its petition to keep music education programs in schools, NAMM, the International Music Products Association and The Music Edge, its Web-based teen music-making initiative, recently partnered with Fanscape, a leading youth entertainment marketing company. Signatures for the petition, which originated in 2002, will be collected through February 25, and will be delivered to Congress on March 9.
Fanscape’s publicity of the petition began with an editorial feature in its February 8, 2005, entertainment newsletter, which reached more than 1.5 million targeted, active entertainment fans and consumers. Continued promotion followed on Fanscape.com, in various Fanscape e-mail messaging and on Fanscape’s partner Web sites, reaching hundreds of thousands of subscribers. In return, Fanscape will be promoted on themusicedge.com, www.namm.org and www.amc-music.org.
Future plans for the partnership include cross-promotional quarterly contests with other major sponsors, monthly Fanscape Featured Artists on themusicedge.com and continued development of an expanded partnership network.
For more information about The Music Edge’s petition for music in schools, interested parties can log on to themusicedge.com.
About Fanscape
Founded in 1998, Fanscape is a leading youth entertainment marketing company focused on Online and Field Marketing through Grassroots Marketing, Fanscape Media Network, Market Research, and Corporate Partnerships. Through our entertainment client partners Fanscape keeps an open and active dialogue with over 4 million 13–29 year olds, specializing in providing an exclusive and dynamic link between young consumers and their lifestyles.
As youth marketing experts, Fanscape has worked with many major corporate brands such as Tylenol, Energizer, MasterCard and Zippo. As technology experts, Fanscape works with leading wireless and technology companies such as Samsung, Nokia, Verizon, Infospace and Windows/Microsoft. As entertainment experts, Fanscape has worked with many entertainment companies on every genre of popular music, movies, and DVDs including Dreamworks Pictures, IFC Films, Warner Home Video, Universal Music Group, EMI Music Group, Sony/BMG Entertainment, and Warner Music Group
Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028
VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674
The Lippin Group
namm@lippingroup.com
201.317.6618
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.