No More Average Marketing—How to Cut Through the Noise!

Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers—and what doesn’t. Join Larry Bailin, who Yahoo’s marketing team called “one of the top minds in the business,” for this forward-thinking Breakfast Session. Bailin is an Internet marketing pioneer, best-selling author and digital pacesetter. He’ll show you what it takes to cut through the noise online, identify the difference between opportunity and hype, and convert clicks to sales. You’ll also discover why some brands get huge results by going beyond average, why local has become the new global and the truth about using social media for your business. Find out what it takes to succeed online and get more customers for less money. Don’t accept average marketing again!