The Post-Crisis Consumer

Presented by John Gerzema, Young & Rubicam

Best-selling author and consumer insights expert John Gerzema says there's an upside to the recent financial crisis: the opportunity for positive change. These changes will remake the consumer marketplace, restore capitalism, revitalize the economy and set America on a new, more sustainable trajectory. Join John as he explores America’s post-crisis values and behavior shifts, explains the new imperatives for business, identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

(FREE breakfast served 8 a.m. – 8:30 a.m.; session 8:30 a.m. – 9:30 a.m.)