Successful Lessons Series: Create In-Store Events & New Customers

Presented by Jeff Mozingo, Mozingo Music

Your lesson program creates musicians of all ages, loyal customers who buy for these students and provide extra revenue. But have you considered that your program can also attract new customers in the community when you schedule in-store events? Build excitement for music making, including student performances, quarterly recitals, holiday performances, “battle of the bands” contests, jam sessions and drum circles! In addition, your music teachers can lead clinics, mini-lessons and master classes for the community. The more you show people how to play, the more likely they’ll consider taking lessons and/or buying gear. Jeff will show you how to promote your lessons and in-store events by utilizing your website with teacher bios, student testimonials and a forum to discuss your store’s program—and the events that students get to do beyond lessons. By establishing your store as a destination for lesson programs and performances, you can create excitement in your community for those who want to listen and learn to play!