Boutique Guitar Showcase Exhibitor Information

Show Days & Hours

Set-up                    Wednesday, April 12     7:00 am – 8:00 pm
Show Day 1:        Thursday, April 13       10:00 am – 6:00 pm
Show Day 2:        Friday, April 14            10:00 am – 6:00 pm
Show Day 3:        Saturday, April 15       10:00 am – 5:00 pm
Tear-Down            Sunday, April 16           8:00 pm – 6:00 pm



Each Booth is allotted 8 badges, additional badges available at $50 per badge. Visit the Exhibitor Dashboard for details on attendance policy and badge registration.

Booth Food & Beverage Service

Aramark is the exclusive food and beverage caterer for the Anaheim Convention Center.  All food and beverage must be ordered through them.  Alcohol is prohibited during move-in and move-out. If you would like to order catering for your booth, you can order online at or call (714)765-8800. Please remember space in this area is limited. The Anaheim Convention Center also offers express ordering service for small meal services.  Avoid the lines: these meals can be delivered to your booth or picked up at a concession location.

Booth Occupancy

Your booth must be staffed and open for business during regular show hours. You may not dismantle your booth prior to show close.  Failure to adhere to these rules may result in a fine and/or losing priority status at future trade shows.

Booth Location

The Boutique Guitar Showcase Area is located in Hall D. This area contains 2 booth options. See below for details regarding the option you have chosen.

Standard Tabletop (5' x 6')


  • 5’ x 6’, 30 square feet;  Area will have black carpet
  • (1) 6’ Counter high table with Standard booth ID sign. Sign Includes company name, booth number, city and state
  • (2) lights to illuminate product
  • (1) 5 amp electrical outlet
  • 800 lbs of material handling (must adhere to target move-in day/time)
  • NAMM Show Exhibitor directory listing

Standard Small Booth (5' x 8')


  • 5’ x 8’, 40 square feet;  Area will have black carpet
  • 8’ high back/3’ high side black drape with standard ID sign. Sign Includes company name, booth number, city and state
  •  (1) 5 amp electrical outlet
  • 800 lbs of material handling (must adhere to target move-in day/time)
  • NAMM Show Exhibitor directory listing
  • Exhibitor to provide all lighting/table/furnishings for the booth. See booth regulations for guidelines.

Booth Regulations

Everything must fit within the booth display area. This area also has a line-of-sight rule, where side walls cannot block the view of a neighbouring exhibitor. Exhibitors in 5’x 8’ booth option, may have display material at 8’ height, extend only 2.5 feet out from the back wall. Contact with questions.

Business Center

There is no business center located within the Anaheim Convention Center, however there are business centers with printing, copying & faxing capabilities at adjacent hotels, the Hilton and the Marriott.


Authorized NAMM Member companies may register family members under the age of 18.  Underage attendees must be accompanied at all times by their parent/legal guardian and are only permitted on the show floor during show hours.  No exceptions will be made during move-in and move-out and no baby strollers and/or joggers will be permitted on the show floor.


The Boutique Guitar Showcase area will be vacuumed nightly, exhibitors do not need to order cleaning service.  You may wipe down or clean your display area as needed.

Demo Rooms

The Boutique Guitar Showcase area has (3)  2 x 2 meter demo rooms and (1) 1.5 x 2 meter demo rooms available to schedule throughout the show. NAMM does have a Show Floor Sound & Demonstration Policy that all exhibitors must abide by. To schedule time in a demo room, contact

Empty Box/Crate Storage

To ensure move-in and move-out run smoothly for all exhibitors, NAMM requests that all exhibit crates and/or boxes be emptied of their content and tagged with empty labels by Wednesday, April 12 at 5:00pm.  If exhibitors miss this window, empty box/crate return at the end of the show may be delayed.

Early Exhibitor/Buyer Appointments

Exhibitors are allowed to escort Buyers to their booth for early morning meetings on show days from 8:00am – 10:00am.  All parties must be credentialed with photo ID’s and must stay within their contracted booth space.  For meetings involving more than five buyers, exhibitors need to make special arrangements with NAMM’s Operations Team by emailing

Exhibit Hall

The Anaheim Convention Center is located at 1850 West Street, Anaheim, CA  92802. The Boutique Guitar Showcase area is located in Hall D of the Convention Center.


Each booth receives 5 amps of electrical complimentary. If you need additional electrical, you must order this through Freeman.  Plan ahead and order before May 3, 2022 for discount pricing.

Exhibit Space Payment

Exhibitors with outstanding exhibit space payments will not be permitted to move-in and set-up.  Exhibitors are responsible for assuring that their exhibit space has been paid in full prior to the show.  The booth payment deadline is January 18, 2023.

Freight Shipping Addresses

Advance Warehouse

Will receive March 8, 2023 – March 31, 2023

[Exhibiting Company Name]
The NAMM Show 2023
C/o Freeman
3454 E Miraloma Ave
Anaheim, CA  92806

Show site Shipping Address

Refer to Freight Target Move-in Map for date and time

[Exhibiting Company Name]
The NAMM Show 2023
C/o Freeman
Anaheim Convention Center
1850 West Street
Anaheim, CA  92802


Exhibitors can hand-carry their product if it can be done in one trip without the aid of mechanical devices.  A POV, or privately owned vehicle, is considered to be any vehicle that is primarily designed to transport passengers, not cargo or freight.  POVs may access the unloading lot from West Street.  

Hours of Operation:


Tuesday, April 11, 2023.................... 10:00 a.m. - 5:00 p.m.......................Per Freight Target Plan

Wednesday, April 12, 2023.................8:00 a.m. - 5:00 p.m.......................Per Freight Target Plan


Saturday, April 15, 2023..........................5:01 p.m. - 9:00 p.m

Refer to the Freight Target Plan and Marshalling Yard information in this manual for more information on hand-carry and POV (personally owned vehicle) instructions.


The use of hazing is not allowed in the Boutique Guitar Showcase area.

Hotel & Travel

Book your hotel as soon as possible - rooms do fill up quickly.  Visit the Exhibitor Dashboard to see all hotel and travel options, rates and discounts available for all NAMM members.

Inflatables & Balloons

Inflatables & balloons are not permitted in the ACC without prior written approval. Please submit your request for a variance, detailing dimensions/specifications at no later than March 1, 2023.


Proof of insurance for the show is mandatory.  NAMM does not provide any type of insurance coverage for the property and/or personnel of exhibiting companies (see booth space contract).  Exhibitors must maintain insurance that meets the requirements outlined in this manual and on your booth space contract.  If you already have compliant coverage through your own provider, make sure you have a copy of this onsite at the show.  If you do not have coverage, it can easily be secured through Rain Protection at a negotiated rate provided to NAMM exhibitors.  Email for more details.


Please click here for the Smart City Order Form.

Please Note:  Smart City does not advocate wireless options if your internet connection is mission critical to your booth. This is due to various reasons such as potential interference of unauthorized rogue wireless AP devices (i.e. MYFI devices and/or exhibitors setting up their own hotspots within the Center).

Late Set-Up

All booths must be set by 5:00pm on Wednesday, April12, 2023. Exceptions must be approved by the NAMM Floor Management staff.  You may check-in at the Show Info Desk located within your specific hall for approval.

Light Projection

The projection of light or laser in any form onto any part of the building or other exhibits must be pre-approved by NAMM Show Management. See the Laser Regulations page in this manual for FDA guidelines. Flashing or neon lighted signs, electronic displays, sound-emitting device, and/or hazing must be constructed or controlled in a manner that will not interfere with or constitute a nuisance to other exhibitors or attendees.

Marshalling Yard

1122 North La Palma Parkway Anaheim, CA 92801 Click HERE for map)

From HWY 91 East exit Harbor Blvd. Head South and turn left on N. La Palma Pkwy. Entrance to the yard will be on the left.

From Hwy 91 West exit Lemon St. Head South and turn right on N. La Palma Pkwy. Entrance to the yard will be on the right.

**All van lines and common carriers must check in at the Freeman Marshaling Yard.


Performances are only allowed on the Boutique Guitar Showcase stage.  Contact Jamie Gale for details - Please review NAMM's Show Floor Sound & Demonstration Policy for important guidelines.

Product Giveaways/No Selling

NAMM is a trade-only event. With the exception of giveaways and samples, all over-the-counter transactions (cash, check or credit card) involve the collection of associated taxes and may not take place at The NAMM Show. Only business orders for future delivery are promoted on show site.

Product Removal

No product should leave the Boutique Guitar Showcase area the duration of the show. Over-the-counter cash/credit card transactions are prohibited. 

Promotional Distribution

Distribution of any printed materials, samples or other articles shall be restricted to the confines of the exhibitor’s own exhibit space.  Signs or advertising devices shall not be displayed outside of each exhibitor’s own space.  If you have any questions relating to this subject or would like more information on outside advertising, please contact your NAMM Account Representative.

Retailer Freight Pick-up

Retailers picking up material at close of show will be treated as any other carrier.  Exhibitors must have product labelled, packed and ready to ship with a completed MHA (Bill of Lading) returned to the Freeman Service Desk when authorizing freight release to retailers.  Retailers must check in at the marshalling yard and will be directed to the dock area when the Exhibitor’s shipment is packed and ready.  Non-Exhibitors and minors are not allowed on the show floor during move-out.


NAMM makes every effort to provide protection for exhibitors’ merchandise and displays.  Anaheim Convention Center Perimeter guard service on a 24-hour basis to include move-in, show days and move-out is put in place.  While these measures are implemented to safeguard your property, neither NAMM Show Management, the Anaheim Convention Center, security contractor, drayage contractor, decorator, nor any of their officers, agents or employees assumes any responsibility for such property, loss or theft. NAMM will post 1 security guard in the Boutique Guitar Showcase area during non-show hours. This security will begin on Wednesday, April 12 at 5:00pm. It is highly recommended to man your booth at all times during show hours.


The ART (Anaheim Resort Transportation) is provided complimentary for Red & Blue Badge-holders and will operate daily, April 13-15, 2023, every 20 minutes. ART Schedule passes for purchase and hotel pick-up locations can be found at under Hotel & Travel Info.


Smoking is strictly prohibited inside the Anaheim Convention Center exhibit hall, lobbies, meeting rooms during move-in, move-out and all show days.

Sound Policy

Sound in booth must be kept at a background level, so all exhibitors and attendees can conduct business. Please respect your neighbors.


Any exhibitor placing stickers on the Boutique Guitar Showcase booths, NAMM signage or the Anaheim Convention Center property will be charged accordingly for the defacement of the property.


Fire regulations in most exhibit facilities prohibit storing product, literature, empty packing containers or packing materials behind back drapes or under draped tables.  In most cases, however, Exhibitors may store a limited supply of literature or product appropriately within the booth area, so long as these items do not impede access to utility services, create a safety problem or look unsightly.

Use of Aisles and Common Areas

In the interest of safety and aesthetics and to prevent congestion in common areas, Exhibitors must limit and confine activities, solicitation efforts and the distribution of promotional materials, products, literature and displays to the confines of their exhibit space.