Breakfast of Champions (The 2020 NAMM Show): Noel Lee

During “Breakfast of Champions” at The 2020 NAMM Show, Noel Lee, the founder and CEO of Monster, shared his decision-making process when facing a business crossroads. In an interview with NAMM President and CEO Joe Lamond, Lee also reflected on the early days of Monster, the future of connectivity and how he built a company with the goal of helping “retailers become more successful.”